外贸SEO推广首选：谷歌SEO长尾关键词挖掘技巧2022

外贸SEO推广首选：谷歌SEO长尾关键词挖掘技巧2022

First Choice for Foreign Trade SEO Promotion: Google SEO Long-Tail Keyword Mining Techniques 2022

什么是长尾关键词？

What are Long-Tail Keywords?

在SEO优化中，关键词通常由"短词"和"长词"组成。比如"租车"就是短词，含义广泛，搜索量巨大但竞争激烈。而"广州租车"这样的长词就是长尾关键词，更精准且竞争较小。

In SEO optimization, keywords are generally composed of "short words" and "long words". For example, "car rental" is a short word with broad meaning and huge search volume but fierce competition. While "Guangzhou car rental" is a long-tail keyword, more precise and with less competition.

长尾关键词的重要性

The Importance of Long-Tail Keywords

长尾关键词搜索量相对较少但更容易获得排名，带来的流量更精准，转化率更高。正如"宁做鸡头，不做凤尾"的道理。

Long-tail keywords have relatively less search volume but are easier to rank for, bringing more precise traffic with higher conversion rates. It's like the saying "Better be the head of a dog than the tail of a lion".

如何挖掘长尾关键词

How to Mine Long-Tail Keywords

长尾关键词主要分为FAQ类(如"什么是长尾关键词？")和目的性类(如"哪家SEO服务做得好？")，后者转化率更高。

Long-tail keywords are mainly divided into FAQ type (e.g. "What are long-tail keywords?") and purpose type (e.g. "Which SEO service is better?"), the latter having higher conversion rates.

4种实用的长尾关键词挖掘方法

4 Practical Methods for Mining Long-Tail Keywords

1. 分析竞争对手

1. Analyze Competitors

搜索行业短词，分析排名靠前网站使用的长尾词，选择有一定流量但竞争低的词。

Search industry short words and analyze the long-tail words used by top-ranking websites, selecting words with certain traffic but low competition.

2. 使用站长工具

2. Use Webmaster Tools

利用站长平台或第三方SEO工具，选择搜索指数约100的长尾词进行优化。

Use webmaster platforms or third-party SEO tools to select long-tail words with search index around 100 for optimization.

3. 客户交流

3. Customer Communication

直接询问客户或模拟客户搜索行为，获取第一手行业关键词数据。

Directly ask customers or simulate customer search behavior to obtain first-hand industry keyword data.

4. 搜索引擎下拉框

4. Search Engine Drop-down Box

在搜索框输入关键词时，下拉提示的相关词都是有搜索量的优质长尾词。

When entering keywords in the search box, the related words in the drop-down prompt are quality long-tail words with search volume.

结语

Conclusion

长尾关键词是SEO优化的重要环节，能带来更精准的流量。本文介绍了基础概念和挖掘方法，后续将分享更多部署技巧。

Long-tail keywords are an important part of SEO optimization, bringing more precise traffic. This article introduces basic concepts and mining methods, more deployment techniques will be shared later.