福建外贸推广SEO指南：谷歌SEO与亚马逊IPI指标全面解析
福建外贸推广SEO指南：谷歌SEO与亚马逊IPI指标全面解析
Fujian Foreign Trade SEO Guide: Google SEO & Amazon IPI Index Explained
什么是谷歌SEO？ | What is Google SEO?
谷歌SEO（Search Engine Optimization）是通过优化网站内容和结构，提高在谷歌搜索结果中排名的网络营销技术。 | Google SEO (Search Engine Optimization) is an online marketing technique that improves website ranking in Google search results through content and structure optimization.
亚马逊IPI指标解析 | Amazon IPI Index Analysis
库存绩效指数（IPI）是亚马逊衡量卖家库存管理效率的重要指标，范围0-1000分，500分为基准线。 | Inventory Performance Index (IPI) is Amazon's key metric for evaluating seller inventory management efficiency, ranging 0-1000 with 500 as the baseline.
IPI对卖家的影响 | IPI Impact on Sellers
- IPI≥500：仓储空间不受限 | Unlimited storage space
- IPI＜500：将面临仓储限制 | Storage restrictions apply
- 超额库存将收取额外费用 | Extra fees for overstock
- 每季度末评估（3/6/9/12月31日） | Quarterly evaluation (Mar/Jun/Sep/Dec 31)
提高IPI分数的4个关键因素 | 4 Key Factors to Improve IPI
- 冗余库存百分比（需＜30%） | Excess inventory percentage (should be <30%)
- FBA售出率（越高越好） | FBA sell-through rate (higher is better)
- 无在售信息库存（需及时处理） | Stranded inventory (need timely processing)
- FBA库存率（热销品保持库存） | FBA in-stock rate (keep bestsellers in stock)
优化建议 | Optimization Tips
1. 预防冗余库存：精准预测需求，优化定价策略 | Prevent excess inventory: Accurate demand forecasting, optimized pricing
2. 提升售出率：捆绑销售、促销活动、增加广告 | Improve sell-through: Bundle deals, promotions, ads
3. 及时处理无在售库存：修复或移除listing | Handle stranded inventory: Fix or remove listings
4. 保持热销品库存：ABC分析法管理库存 | Maintain bestseller stock: ABC analysis method
重要提示 | Important Notes
• IPI每周更新一次 | IPI updates weekly
• 收到警告后有6周整改期 | 6-week grace period after warning
• 季节性产品可标记"隐藏建议" | Seasonal products can be marked "Hide recommendation"
专业建议：保持FBA库存周转在90天内，既不过量也不缺货，是维持高IPI分数的关键。 | Pro tip: Maintaining FBA inventory turnover within 90 days (neither excess nor shortage) is key to high IPI scores.
