外贸独立站SEO优化与Google广告投放全攻略
外贸营销的核心竞争力 | Core Competitiveness of Foreign Trade Marketing
在当前的外贸环境中，营销能力已成为决定成败的关键因素。拥有独立站固然重要，但许多外贸从业者往往只了解表面就匆忙投入，这是非常不明智的。
In the current foreign trade environment, marketing capability has become the key factor determining success. While having an independent website is important, many foreign trade practitioners often rush into investment with only superficial understanding, which is very unwise.
B2B关键词策略 | B2B Keyword Strategy
在B2B业务中，符合目标客户搜索习惯的不是简单的产品词，而是带有manufacturer、factory、wholesale等特征的B2B关键词。例如，搜索"plasticscup factory"比搜索"plasticscup"找到供应商的概率要大得多。
In B2B business, what matches target customers' search habits are not simple product terms, but B2B keywords with characteristics like manufacturer, factory, wholesale. For example, searching for "plasticscup factory" is much more likely to find suppliers than searching for "plasticscup".
Google推广费用解析 | Analysis of Google Promotion Costs
要让网站出现在目标客户面前，需要做好Google SEO和Google PPC广告。这就像超市货架摆放，SEO做得好相当于获得更好的自然展示位，而PPC广告则是付费购买显眼位置。Google竞价推广费用根据关键词竞争程度而异，通常B2B关键词每次点击费用在$2-$10之间。
To make your website appear before target customers, you need to do well in Google SEO and Google PPC ads. This is like supermarket shelf placement - good SEO is equivalent to getting better natural display positions, while PPC ads are paying for prominent positions. Google bidding promotion costs vary according to keyword competition, usually B2B keywords cost $2-$10 per click.
网站转化率提升关键 | Key to Improving Website Conversion Rate
获得流量后，网站转化能力至关重要。这涉及两个核心要素：清晰的导航布局和突出的Call to Action(行动召唤)。CTA是你希望访问者采取的下一步行动，是整个网站最重要的部分。就像超市中的促销标签能吸引顾客注意一样，网站上的CTA必须醒目且引导性强。
After obtaining traffic, website conversion capability is crucial. This involves two core elements: clear navigation layout and prominent Call to Action (CTA). CTA is the next action you want visitors to take, and is the most important part of the entire website. Just like promotional labels in supermarkets can attract customers' attention, CTAs on websites must be eye-catching and strongly guiding.
建站前的必备准备 | Essential Preparations Before Building a Website
1. 整理符合业务模式的B2B关键词列表，确定核心产品/服务方向
2. 设计主要转化点(主CTA)
3. 准备支持上述两点的文案、图片和视频素材
1. Organize a list of B2B keywords that match your business model to determine core product/service direction
2. Design main conversion points (main CTA)
3. Prepare copywriting, images and video materials that support the above two points
外贸独立站引流方案 | Traffic Acquisition Solutions for Foreign Trade Independent Websites
对于旧外贸独立站，可采取以下引流策略：
- 优化现有B2B关键词排名
- 开展Google Ads精准投放
- 利用WhatsApp等社交工具进行二次营销
- 定期更新高质量内容提升网站权重
For old foreign trade independent websites, the following traffic acquisition strategies can be adopted:
- Optimize existing B2B keyword rankings
- Carry out precise Google Ads placement
- Use social tools like WhatsApp for remarketing
- Regularly update high-quality content to improve website authority