Google Ads开户全攻略：外贸企业必知的两种开户方式与操作流程
Google Ads开户全攻略：外贸企业必知的两种开户方式与操作流程
Complete Guide to Google Ads Account Setup: Two Methods and Step-by-Step Process for Foreign Trade Enterprises
作为外贸企业，Google Ads推广是拓展海外市场的关键渠道。本文将详细介绍两种开户方式及完整操作流程，帮助您快速开展谷歌竞价广告推广。
For foreign trade enterprises, Google Ads promotion is a key channel to expand overseas markets. This article details two account setup methods and complete operation process to help you quickly launch Google search ads.
一、Google Ads开户的两种方式 | Two Methods for Google Ads Account Setup
1. 个人自助开户 | Self-service Account Setup
访问Google Ads官网：https://ads.google.com，自行设置广告账户并绑定信用卡。账户产生有效点击后将自动扣费。
Visit Google Ads official website: https://ads.google.com, set up ad account and bind credit card. The account will be automatically charged after generating valid clicks.
2. 通过谷歌合作伙伴开户 | Setup Through Google Partner
选择谷歌一级代理商开户可获得专业服务支持，包括：
- 丰富的账户优化经验 | Rich account optimization experience
- 完整的服务体系 | Complete service system
- 高效的问题对接 | Efficient problem solving
- 专业优化师全程指导 | Professional optimization guidance
二、个人开通Google Ads账号流程 | Personal Account Setup Process (6 Steps)
- 访问Google Ads官网 | Visit Google Ads official website
- 点击"新建Google Ads账号"，选择"切换至专家模式" | Click "Create new Google Ads account", select "Switch to expert mode"
- 点击"直接创建帐号而不制作广告系列" | Click "Create account without campaign"
- 填写账户信息（注意：货币选择后不可更改）| Fill in account information (Note: currency cannot be changed after selection)
- 点击"您的账号" | Click "Your account"
- 进入后台点击【工具与设置】完成设置 | Enter backend and click [Tools & Settings] to complete setup
三、重要注意事项 | Important Notes
1. 账户充值方式 | Account Recharge Methods:
- 自助充值：绑定信用卡或PayPal | Self-recharge: Bind credit card or PayPal
- 代理充值：提供账户ID给代理商关联 | Agent recharge: Provide account ID to agent
2. 个人账户vs企业账户 | Personal vs Business Account:
功能完全相同，仅在充值方式上有所区别。
Functions are exactly the same, only differs in recharge methods.
3. 退款政策 | Refund Policy:
个人开户可尝试申诉退款但不保证成功，代理充值需与代理商确认退款政策。
Personal accounts can try refund appeal but not guaranteed, agent recharge needs to confirm refund policy with agent.
提示 | Tip: 如需专业指导或遇到开户问题，可咨询谷歌官方合作伙伴获取支持。
For professional guidance or account setup issues, consult Google official partners for support.
