多渠道的姜堰SEO推广方案与谷歌竞价推广策略

多渠道的姜堰SEO推广方案与谷歌竞价推广策略

Multi-channel Jiangyan SEO Promotion Plan and Google Bidding Advertising Strategy

亚马逊物流大面积延迟！品牌备案审核难度升级

Massive Amazon Logistics Delays! Brand Registration Becomes More Difficult

由于美国《消费者告知法案》将在6月27日生效，亚马逊近期全力审核卖家账号信息，包括地址、身份和银行账户等。但据卖家反馈，由于验证信息量过大、系统压力大和人手不足等因素，验证环节出现多个问题，品牌备案审核、新店铺资质审核和产品安全认证等流程也出现大面积延迟或不通过。

Due to the upcoming implementation of the U.S. Consumer Information Act on June 27, Amazon has been rigorously reviewing seller account information, including addresses, identities, and bank accounts. However, according to seller feedback, due to excessive verification volume, system pressure, and insufficient manpower, multiple issues have arisen in the verification process, leading to widespread delays or rejections in brand registration, new store qualifications, and product safety certifications.

01 店铺注册与品牌备案审核困难

01 Difficulties in Store Registration and Brand Registration

多位卖家反映，亚马逊近期店铺注册审核时间大幅延长，部分卖家等待半个月仍被拒绝，且未说明具体原因。品牌备案审核也出现大面积不通过的情况，可能是由于审核人员被抽调进行账号验证。

Many sellers have reported that Amazon's store registration review time has significantly increased recently, with some sellers waiting for half a month only to be rejected without specific reasons. Brand registration approvals have also seen widespread rejections, likely due to audit personnel being reassigned for account verification.

02 亚马逊物流配送时效严重降速

02 Severe Slowdown in Amazon Logistics Delivery Times

部分卖家反馈，亚马逊配送时间从之前的2-5天延长至10-15天，导致订单量和排名急速下滑。尽管库存充足，前台仍显示超长配送时间，卖家尝试补货和调整价格均未能改善情况。

Some sellers have reported that Amazon's delivery times have extended from the previous 2-5 days to 10-15 days, leading to a sharp decline in orders and rankings. Despite sufficient inventory, the front-end still displays excessively long delivery times, and sellers' attempts to replenish stock or adjust prices have failed to improve the situation.

03 可能的原因与解决方案

03 Possible Causes and Solutions

卖家推测，配送延迟可能是系统BUG或竞争对手恶意操作所致。建议卖家密切关注亚马逊政策变化，优化库存管理，并考虑多渠道推广策略，如姜堰SEO推广和谷歌竞价推广，以降低对单一平台的依赖。

Sellers speculate that delivery delays may be caused by system bugs or malicious actions by competitors. It is recommended that sellers closely monitor Amazon's policy changes, optimize inventory management, and consider multi-channel promotion strategies, such as Jiangyan SEO promotion and Google bidding advertising, to reduce reliance on a single platform.