如何设置外贸谷歌广告的询盘表单转化目标 - 完整指南
如何设置外贸谷歌广告的询盘表单转化目标 - 完整指南
How to Set Up Lead Form Conversion Goals for Foreign Trade Google Ads - Complete Guide
在当今数字营销时代，正确设置转化目标对于外贸企业的谷歌广告投放至关重要。本文将详细介绍如何为外贸业务设置询盘表单转化目标，帮助您更精准地追踪潜在客户。
In today's digital marketing era, properly setting up conversion goals is crucial for foreign trade businesses running Google Ads. This article provides a detailed guide on how to set up lead form conversion goals for foreign trade, helping you track potential customers more accurately.
第一步：准备工作
Step 1: Preparation
1. 打开您的谷歌广告账户
2. 点击"工具与设置"选项
3. 选择"已关联的账号"
4. 确保Google Ads已与Google Analytics 4(GA4)或Google Analytics(GA)关联
1. Open your Google Ads account
2. Click on "Tools & Settings"
3. Select "Linked accounts"
4. Ensure Google Ads is linked with Google Analytics 4 (GA4) or Google Analytics (GA)
第二步：设置转化目标
Step 2: Setting Conversion Goals
1. 在"工具与设置"中点击"转化"
2. 点击"新建转化操作"
3. 选择"导入"选项
4. 根据您使用的分析工具选择GA4或UA版GA
5. 选择"网站"并点击"继续"
6. 选择相关转化目标(如到达询盘页面和询盘成功)
7. 点击"导入并继续"
1. Click "Conversions" under "Tools & Settings"
2. Click "New conversion action"
3. Select "Import" option
4. Choose GA4 or UA version GA based on your analytics tool
5. Select "Website" and click "Continue"
6. Choose relevant conversion goals (e.g., reaching inquiry page and successful inquiry)
7. Click "Import and continue"
第三步：优化转化设置
Step 3: Optimizing Conversion Settings
对于到达询盘页面(次要转化目标)：
1. 点击"修改设置"
2. 选择"其他"作为主要操作
3. 选择"提交潜在客户表单"
4. 设置为"不用于优化出价的次要操作"
5. 选择"记录每一次转化"
6. 归因模型选择"最终点击"
For reaching inquiry page (secondary conversion goal):
1. Click "Edit settings"
2. Select "Other" as primary action
3. Choose "Submit lead form"
4. Set as "Secondary action not used for bid optimization"
5. Select "Count every conversion"
6. Attribution model: "Last click"
第四步：设置主要转化目标
Step 4: Setting Primary Conversion Goal
对于询盘成功(主要转化目标)：
1. 确保主要操作设置为"提交潜在客户表单"
2. 选择"仅记录一次转化"
3. 归因模型选择"最终点击"
4. 重要提示：不要修改主要操作设置
For successful inquiry (primary conversion goal):
1. Ensure primary action is set to "Submit lead form"
2. Select "Count one conversion"
3. Attribution model: "Last click"
4. Important note: Do not modify primary action settings
最佳实践建议
Best Practice Recommendations
1. 一个广告账户尽量只使用一个主要转化目标，以确保投放优化效果
2. 次要转化目标可用于辅助分析用户行为路径
3. 定期检查转化跟踪是否正常工作
4. 根据实际业务需求调整归因模型
1. Use only one primary conversion goal per ad account to ensure optimization effectiveness
2. Secondary conversion goals can be used to analyze user behavior paths
3. Regularly check if conversion tracking is working properly
4. Adjust attribution models based on actual business needs
通过以上步骤，您已成功为外贸业务设置了谷歌广告的询盘表单转化目标。这将帮助您更准确地衡量广告效果，优化投放策略，最终提高投资回报率。
By following these steps, you have successfully set up lead form conversion goals for your foreign trade Google Ads. This will help you measure ad performance more accurately, optimize your advertising strategy, and ultimately improve ROI.
