成都SEO优化与谷歌竞价推广：内链和外链哪个更重要？
在成都SEO优化和谷歌竞价推广的实践中，我们经常被问到一个核心问题：内链和外链，哪个对网站SEO更重要？
In the practice of Chengdu SEO optimization and Google Ads promotion, we are often asked a core question: Which is more important for website SEO, internal links or external links?
在所有SEO项目的规划过程中，内部链接优化通常被视为一个重要部分。然而在实际执行中，很多企业并没有真正重视这一点。现代网站优化已不能孤立进行，而需要纳入整体营销推广体系。
In all SEO project planning, internal link optimization is usually considered an important part. However, in actual implementation, many companies don't really pay attention to this. Modern website optimization can no longer be done in isolation, but needs to be integrated into the overall marketing promotion system.
许多企业在营销过程中容易分散注意力：今天关注私域流量，明天转向社群营销，却忽略了网站自身优化这个基础。结果是网站做了多年优化却效果不佳。
Many companies easily get distracted in marketing: focusing on private traffic today, shifting to community marketing tomorrow, while neglecting the foundation of website optimization. The result is years of optimization with poor results.
内链与外链的历史演变
The Historical Evolution of Internal and External Links
在SEO发展史上，曾有一个时期外链的作用非常明显：新站只要通过特定锚文本大量建设外链，排名就能快速上升。但随着搜索引擎算法完善，这种情况已改变。
In SEO history, there was a period when external links played a very obvious role: new sites could quickly rise in rankings by building large numbers of external links with specific anchor texts. But with search engine algorithm improvements, this has changed.
现代搜索引擎更注重用户体验和内容质量，外链作用相对减弱，内链建设的重要性日益凸显。合理的内链结构能有效提升网站排名和用户体验。
Modern search engines pay more attention to user experience and content quality. The role of external links has relatively weakened, while the importance of internal link construction has become increasingly prominent. A reasonable internal link structure can effectively improve website rankings and user experience.
内链优化的核心原则
Core Principles of Internal Link Optimization
内链建设需要遵循相关性和合理性原则：
1. 确保链接存在的必要性
2. 避免过度优化
3. 合理控制内链数量和分布
4. 根据场景选择裸链或锚文本
Internal link construction needs to follow the principles of relevance and rationality:
1. Ensure the necessity of links
2. Avoid over-optimization
3. Reasonably control the quantity and distribution of internal links
4. Choose naked links or anchor texts according to scenarios
对于成都地区的企业来说，在开展SEO优化和谷歌竞价推广时，应该更加重视内链体系的建设，这是提升网站整体表现的基础工程。
For enterprises in Chengdu, when carrying out SEO optimization and Google Ads promotion, more attention should be paid to the construction of internal link systems, which is the basic project to improve the overall performance of the website.
