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跨境热点:普京访华推动中俄贸易持续增长 Cross-border Hotspot: Putin's China Visit Boosts Continuous Growth in China-Russia Trade

如何把握中俄贸易升温机遇:B2B推广与谷歌广告策略

跨境热点:普京访华推动中俄贸易持续增长

Cross-border Hotspot: Putin's China Visit Boosts Continuous Growth in China-Russia Trade

5月16日,俄罗斯总统普京开启新任期后首次访华,随行的大型贸易代表团预示着中俄贸易将持续升温。2023年双边贸易额突破2400亿美元,中国占俄罗斯进口总额的41%。

On May 16th, Russian President Putin made his first visit to China after starting his new term. The large trade delegation accompanying him indicates that China-Russia trade will continue to grow. In 2023, bilateral trade exceeded $240 billion, with China accounting for 41% of Russia's total imports.

外贸人如何把握机遇?

How Can Foreign Traders Seize the Opportunities?

1. 市场调研

虽然中俄贸易增长,但需确认产品在俄罗斯市场的需求和竞争力。盲目进入可能并非最佳选择。

1. Market Research

Despite growing trade, it's essential to verify product demand and competitiveness in the Russian market. Blind entry may not be the best option.

2. 平台选择

建议优先考虑独立站而非电商平台:不受平台规则限制,无封店风险,定价更自由。Ueeshop等建站方案可节省交易佣金。

2. Platform Selection

Prioritize independent websites over e-commerce platforms: no platform restrictions, no store closure risks, and more flexible pricing. Solutions like Ueeshop can save transaction fees.

3. 品类选择

机械电子和运输设备占中国对俄出口50%以上,纺织品服装也是热销品类。

3. Product Category Selection

Machinery/electronics and transportation equipment account for over 50% of China's exports to Russia, with textiles and apparel also being popular categories.

4. 推广营销策略

由于国际社交媒体在俄受限,建议使用本土渠道:Yandex搜索引擎、VK和OK.ru社交平台。专业谷歌广告推广团队可帮助制定精准投放策略。

4. Promotion and Marketing Strategies

With international social media restricted in Russia, consider local channels: Yandex search engine, VK and OK.ru social platforms. Professional Google Ads teams can help develop precise targeting strategies.

SEO优化建议:

• 在内容中自然融入"俄罗斯市场开发"、"B2B推广"、"谷歌广告推广"等关键词

• 使用H2/H3标签结构化内容

• 添加内部链接到相关产品/服务页面

SEO Optimization Tips:

• Naturally include keywords like "Russian market development", "B2B promotion", "Google Ads promotion"

• Use H2/H3 tags to structure content

• Add internal links to relevant product/service pages

如何把握中俄贸易升温机遇:B2B推广与谷歌广告策略