如何判断企业是否在做谷歌推广？外贸"新三样"如何助力中国企业出海？
经验丰富的客户如何判断企业是否在做谷歌推广？
How experienced clients can check if a company is running Google Ads?
要判断一个企业是否在做谷歌推广，可以通过以下几种方法：
To determine if a company is running Google Ads, you can use the following methods:
1. 使用Google Ads Transparency Center - 输入企业网址即可查询
1. Use Google Ads Transparency Center - Enter company website to check
2. 搜索品牌关键词 - 查看是否出现"广告"标识
2. Search brand keywords - Look for "Ad" label
3. 分析网站流量来源 - 通过Google Analytics查看
3. Analyze website traffic sources - Check via Google Analytics
什么是外贸"新三样"？
What are the "New Three" export categories?
2022年以来，中国以电动汽车、光伏产品和锂电池为代表的高技术、高附加值产品出口高速增长，被称为外贸"新三样"。
Since 2022, China's exports of high-tech, high-value-added products represented by electric vehicles, photovoltaic products and lithium batteries have grown rapidly, known as the "New Three" export categories.
据郑州海关统计，2022年河南外贸"新三样"出口总额达63亿元，同比增长83%；今年前4个月同比增长124%。
According to Zhengzhou Customs, Henan's "New Three" exports totaled 6.3 billion yuan in 2022, up 83% year-on-year; in the first four months of this year, growth reached 124%.
"新三样"如何助力中国企业开拓海外市场？
How do the "New Three" help Chinese companies expand overseas?
1. 产业链优势 - 完备的产业链降低生产成本，提升国际竞争力
1. Industrial chain advantages - Complete industrial chain reduces costs and enhances competitiveness
2. 技术创新 - 产品质量和技术水平领先国际同行
2. Technological innovation - Product quality and technology lead international peers
3. 市场需求匹配 - 高度契合全球绿色转型需求
3. Market demand matching - Highly compatible with global green transition needs
典型案例：多氟多新能源在德国展会获得广泛关注，2022年锂电池出口增长11倍；上汽郑州分公司电动汽车出口价格比国际同类产品低2-3万美元。
Case examples: Do-Fluoride New Energy attracted wide attention at German exhibition, with lithium battery exports growing 11-fold in 2022; SAIC Zhengzhou's EVs are $20,000-30,000 cheaper than international counterparts.
未来发展建议
Future development suggestions
1. 培育更多领军企业，目前河南仅有119家"新三样"出口企业
1. Cultivate more leading enterprises - Henan currently has only 119 "New Three" exporters
2. 加快产业链整合，引入比亚迪、宁德时代等龙头企业
2. Accelerate industrial chain integration by introducing leaders like BYD and CATL
3. 推动新一代信息技术与新能源融合发展
3. Promote integration of new IT and new energy technologies
4. 优化出口服务，如汽车出口"绿色通道"等
4. Optimize export services like "green channels" for auto exports
