Google推广助力义乌外贸增长:新能源产品全球热销
根据杭州海关最新统计数据,2023年上半年浙江义乌外贸交出了亮眼成绩单,进出口总值达2689.7亿元人民币,同比大幅增长21%。其中Google推广等数字化营销手段为当地企业开拓国际市场提供了重要助力。
According to Hangzhou Customs statistics, Yiwu's foreign trade achieved remarkable results in the first half of 2023, with total import and export value reaching 268.97 billion yuan, a significant 21% year-on-year increase. Google Ads and other digital marketing tools have played a crucial role in helping local businesses expand into international markets.
在义乌国际商贸城二区东新能源产品市场,商户们通过Google推广精准触达全球采购商。来自阿富汗的采购商贾维德刚刚完成了一笔2400件应急灯和手电筒的订单,这正是通过Google搜索广告达成的交易。
At the new energy products market in Zone 2 East of Yiwu International Trade City, merchants use Google Ads to accurately reach global buyers. Afghan buyer Javed recently placed an order for 2,400 emergency lights and flashlights through Google Search Ads.
商户龚力表示:"我们运用Google推广策略,使太阳能产品在中亚、南美和非洲市场的曝光率提升了40%,上半年订单量同比增长了20%-30%。"
Merchant Gong Li explained: "By implementing Google Ads strategies, we've increased the exposure of our solar products by 40% in Central Asia, South America and Africa, resulting in 20%-30% order growth year-on-year."
义乌市商务局出口贸易科科长黄俊侨强调:"我们鼓励企业善用Google推广等数字营销工具,同时优化外商服务,为直接接单搭建国际营销平台。"
Huang Junqiao, Director of Export Trade at Yiwu Commerce Bureau, emphasized: "We encourage enterprises to utilize digital marketing tools like Google Ads, while optimizing services for foreign buyers to build international marketing platforms."
随着Google推广等数字化手段的广泛应用,义乌"好商好品"的全球竞争力正在全面释放,"世界超市"通过精准的数字营销策略连接全球市场。
With the widespread application of digital tools like Google Ads, Yiwu's "quality merchants and products" are demonstrating global competitiveness, as the "World Supermarket" connects with global markets through precise digital marketing strategies.