亚马逊B2B业务全解析：为什么Amazon Business是跨境卖家的第一选择？
亚马逊B2B业务全解析：为什么Amazon Business是跨境卖家的第一选择？
Amazon Business Complete Guide: Why It's the Top Choice for Cross-border Sellers?
为什么Google广告效果不精准？亚马逊B2B复购率高的秘密是什么？
Why are Google ads not precise? What's the secret behind Amazon B2B's high repurchase rate?
Amazon Business（亚马逊企业购）是亚马逊面向企业和机构买家的一站式商业采购站点，专注为企业长尾采购提供解决方案。作为亚马逊B2B业务的核心平台，它正在成为跨境卖家的新蓝海。
Amazon Business is Amazon's one-stop commercial procurement site for corporate and institutional buyers, focusing on providing solutions for enterprise long-tail procurement. As the core platform of Amazon's B2B business, it is becoming a new blue ocean for cross-border sellers.
市场潜力巨大 Huge Market Potential
美国作为Amazon Business开放的第一个站点，自2015年上线以来已服务：
- 近80家全美Top 100教育机构
- 55家财富100强企业
- 50多家全美100强医院
- 40多个人口排名前100的地方政府
Since its launch in 2015 in the US, Amazon Business has served:
- Nearly 80 of the top 100 US educational institutions
- 55 Fortune 100 companies
- Over 50 of the top 100 US hospitals
- More than 40 local governments in the top 100 by population
B2B核心优势 Core Advantages of B2B
1. 企业卖家专属标记：提高被企业买家搜索的几率
2. 企业商品价格/数量折扣：支持阶梯定价，提高转化率
3. 企业专供商品：可设置仅对企业买家可见的特殊商品
4. 增强商品内容：上传技术文档可提升3倍下单率
5. 在线询价(RFQ)和招投标(Spot Buy)：获取大宗采购订单
1. Business Seller Badge: Increases search visibility to corporate buyers
2. Quantity Discounts: Supports tiered pricing to improve conversion
3. Business-only Products: Can set special products visible only to business buyers
4. Enhanced Content: Uploading technical documents can triple order rate
5. RFQ & Spot Buy: Access to bulk purchase orders
开通指南 Setup Guide
- 注册成为亚马逊卖家
- 上传产品目录
- 设置企业价格和数量折扣
- 选择发货方式(FBA或自发货)
- 开始收款
- Register as an Amazon seller
- Upload product catalog
- Set business pricing and quantity discounts
- Choose fulfillment method (FBA or self-fulfillment)
- Start receiving payments
常见问题 FAQ
Q: 开通需要额外费用吗？
A: 完全免费，还能享受阶梯佣金和运费折扣
Q: Is there any additional cost?
A: Completely free, with tiered commissions and shipping discounts
Q: B端和C端有什么区别？
A: B端面向企业采购，支持批量折扣、企业专供等功能
Q: What's the difference between B2B and B2C?
A: B2B targets corporate procurement with bulk discounts, business-only products, etc.
Amazon Business为卖家提供了全新的增长机会，无需额外成本就能开拓企业采购市场。立即开通，抢占B2B电商先机！
Amazon Business offers sellers new growth opportunities to tap into the corporate procurement market at no additional cost. Activate now to seize the B2B e-commerce opportunity!
