如何让谷歌再营销展示广告成为性价比之王？10万+外贸信托官网实战经验
在数字营销领域，谷歌再营销展示广告因其精准触达和高转化率而备受推崇。 外贸信托官网通过这套方法已成功累积获客10万人以上，滁州地区的谷歌竞价推广效果尤为显著。
In the field of digital marketing, Google Remarketing Display Ads are highly regarded for their precise targeting and high conversion rates. The foreign trade trust website has successfully accumulated over 100,000 customers through this method, with particularly outstanding results in Google PPC promotions in Chuzhou area.
六步打造高性价比谷歌再营销广告
Six Steps to Create Cost-Effective Google Remarketing Ads
第一步： 注册谷歌Adwords账户并开启广告功能
• 确保使用企业邮箱注册专业账户
• 完成支付方式设置和账户验证
Step 1: Register a Google Adwords account and enable advertising features
• Use corporate email for professional account registration
• Complete payment method setup and account verification
第二步： 注册谷歌Analytics，将Adwords与Analytics关联
• 使用同一谷歌账号登录两个平台
• 在Adwords的"关联账户"中完成绑定
Step 2: Register Google Analytics and link Adwords with Analytics
• Log in to both platforms with the same Google account
• Complete binding in the "Linked Accounts" section of Adwords
第三步： 在Analytics中设置数据收集功能
• 左下角设置→媒体资源管理库→数据收集功能
• 复制跟踪代码到网站后台
Step 3: Set up data collection in Analytics
• Settings → Property Settings → Data Collection
• Copy tracking code to website backend
第四步： 创建再营销受众群体
• 建议设置30天内访问过特定页面的用户
• 可细分不同行为类型的访客群体
Step 4: Create remarketing audiences
• Recommend setting users who visited specific pages within 30 days
• Can segment visitor groups by different behavior types
第五步： 创建展示广告系列
• 选择"再营销"作为营销目标
• 上传符合尺寸要求的多套广告素材
Step 5: Create display ad campaigns
• Select "Remarketing" as marketing objective
• Upload multiple sets of ad creatives that meet size requirements
第六步： 等待数据积累自动投放
• 系统需要收集至少100个访客数据
• 建议初始预算设置为每日$20-$50
Step 6: Wait for data accumulation and automatic delivery
• The system needs to collect data from at least 100 visitors
• Recommended initial budget is $20-$50 per day
专业提示： 滁州地区的广告主可以结合本地搜索热点优化关键词，同时使用响应式广告适应不同设备，将CTR提升30%以上。
Pro Tip: Advertisers in Chuzhou area can optimize keywords based on local search trends and use responsive ads to adapt to different devices, increasing CTR by over 30%.
