SSL证书对SEO排名的影响：外贸网站必知的谷歌推广技巧
在当今数字营销时代，SSL证书已成为外贸网站提升Google SEO排名的关键因素之一。随着谷歌算法的不断更新，使用SSL证书的网站被纳入其"可信赖度"评估标准，这对多渠道开展外贸业务的企业尤为重要。
In today's digital marketing era, SSL certificates have become one of the key factors for foreign trade websites to improve their Google SEO rankings. With continuous updates to Google's algorithms, websites using SSL certificates are included in its "trustworthiness" evaluation criteria, which is particularly important for businesses engaged in multi-channel foreign trade.
如果您的网站部署了像vTrus SSL这样的专业安全证书，将会显示独特的绿色企业标识。这个视觉标识向访问者保证您的网站是安全可靠的 - 不是钓鱼网站、诈骗网站或被入侵的平台。
If your website deploys a professional security certificate like vTrus SSL, it will display a distinctive green enterprise marker. This visual indicator assures visitors that your site is secure and trustworthy - not a phishing site, scam website, or hacked platform.
HTTPS网站的显著优势：
- 提高访客信任度，增加个人信息提交
- 促进客户咨询和客服互动
- 显著提升产品/服务的转化率
Key advantages of HTTPS websites:
- Enhance visitor trust and increase personal information submission
- Promote customer inquiries and service interactions
- Significantly improve conversion rates for products/services
值得注意的是，国内主流浏览器如360浏览器早已将非HTTPS网站标记为"不安全"，而百度搜索引擎也明确表示更青睐HTTPS网站。这意味着SSL证书不仅对谷歌SEO至关重要，对国内搜索引擎优化同样重要。
It's worth noting that major domestic browsers like 360 Browser have long marked non-HTTPS sites as "Not Secure," while Baidu's search engine has explicitly shown preference for HTTPS websites. This means SSL certificates are not only crucial for Google SEO but also important for domestic search engine optimization.
对于从事外贸的企业来说，安装SSL证书是提升谷歌竞价推广效果的基础工作。一个安全的网站不仅能获得更好的排名，还能显著提高询盘转化率，最终带来更多海外订单。
For foreign trade enterprises, installing an SSL certificate is fundamental work to improve the effectiveness of Google Ads promotion. A secure website can not only achieve better rankings but also significantly increase inquiry conversion rates, ultimately bringing more overseas orders.
