TikTok跨境电商开店全攻略：新手入门指南
随着TikTok全球用户突破15亿，其电商业务在2023年创造了惊人的200亿美元交易额，正在重塑跨境电商格局。本文将为您详解TikTok Shop的全球布局和开店流程。
As TikTok surpasses 1.5 billion global users, its e-commerce business achieved an astonishing $20 billion in transaction volume in 2023, reshaping the cross-border e-commerce landscape. This article provides a detailed guide to TikTok Shop's global expansion and store setup process.
一、TikTok跨境电商开通国家
1. TikTok Cross-Border E-commerce Available Countries
目前TikTok Shop已在13个国家和地区开通服务：
Currently, TikTok Shop is available in 13 countries and regions:
- 北美：美国、加拿大
- North America: USA, Canada
- 欧洲：英国、德国、法国、意大利、西班牙
- Europe: UK, Germany, France, Italy, Spain
- 亚洲：日本、韩国、泰国、越南、马来西亚、菲律宾
- Asia: Japan, South Korea, Thailand, Vietnam, Malaysia, Philippines
二、TikTok开店全流程
2. Complete TikTok Store Setup Process
1. 入驻条件
1. Entry Requirements
• 东南亚市场：需个体户营业执照（注册满6个月）+跨境电商经验
• Southeast Asia: Individual business license (registered for 6+ months) + cross-border e-commerce experience
• 美国市场：需本土营业执照+SSN/ITIN税号
• USA: Local business license + SSN/ITIN tax ID
2. 准备材料
2. Required Documents
• 营业执照 | Business license
• 法人身份证 | Legal representative ID
• 银行账户 | Bank account information
• 商品资料 | Product information
3. 营销推广策略
3. Marketing Strategies
• 达人合作 | KOL collaborations
• 直播带货 | Live streaming sales
• 平台促销活动 | Platform promotional events
• 精准广告投放 | Targeted advertising
通过以上步骤，新手卖家可以在2-3周内完成TikTok店铺开设。随着平台持续扩张，现在正是入驻的最佳时机！
Following these steps, new sellers can complete TikTok store setup within 2-3 weeks. With the platform's continuous expansion, now is the perfect time to join!
