中国品牌出海营销策略：如何通过精准移动端优化赢得谷歌广告推广
中国品牌出海营销策略：如何通过精准移动端优化赢得谷歌广告推广
China's Overseas Brand Marketing Strategy: How to Win Google Ads with Precise Mobile Optimization
作者 | 唐飞 Editor | 李小天
2024年，"出海"已成为中国企业的必答题。海关数据显示，上半年我国出口额达12.13万亿元，同比增长6.9%。从家居百货到新能源车，中国品牌正从跟随者成长为行业引领者。
In 2024, "going global" has become a must-answer question for Chinese enterprises. Customs data shows that China's exports reached 12.13 trillion yuan in the first half of the year, up 6.9% year-on-year. From household goods to new energy vehicles, Chinese brands are transforming from followers to industry leaders.
品牌信任度持续提升 Growing Brand Trust
益普索数据显示，全球消费者对中国品牌的正面评价从2019年的38%升至2023年的43%。凯度报告显示，中国品牌力增长17%，创历史新高。
Ipsos data shows global consumers' positive evaluation of Chinese brands increased from 38% in 2019 to 43% in 2023. Kantar reports Chinese brand power grew 17%, hitting a record high.
从产品经济到品牌经济 From Product Economy to Brand Economy
中国品牌出海正从"卖产品"向"创品牌"转变。剑桥学者尹一丁指出，中国品牌将迎来4.0时代，未来十年将涌现具有全球影响力的中国品牌。
Chinese brands are shifting from "selling products" to "building brands". Cambridge scholar Yin Yiding predicts China will enter Brand 4.0 era, with globally influential Chinese brands emerging in the next decade.
注意力经济时代 The Era of Attention Economy
在信息爆炸时代，品牌竞争已演变为注意力争夺战。"得注意力者得天下"，如何快速吸引消费者注意力成为出海品牌的首要问题。
In the information explosion era, brand competition has evolved into an attention battle. "Whoever gets attention wins the world". How to quickly attract consumer attention has become the primary challenge for overseas brands.
广泛触达+精准投放 Wide Reach + Precise Targeting
泳池机器人品牌WYBOT通过亚马逊Sponsored TV广告，两个月内获得820万次曝光，触达1.75亿用户。小猴工具HOTO则利用AB测试优化广告内容，3款产品进入类目TOP10。
Pool robot brand WYBOT achieved 8.2 million impressions and reached 175 million users in two months through Amazon Sponsored TV ads. HOTO Tools used AB testing to optimize ad content, with 3 products ranking in the top 10 of their categories.
授人以渔的水手计划 The Sailor Program: Teaching How to Fish
亚马逊推出《水手计划》，分享成功出海品牌的经验。这些案例成为中国品牌全球化的缩影，为后来者提供宝贵参考。
Amazon launched "The Sailor Program" to share successful overseas brand experiences. These cases have become epitomes of Chinese brand globalization, providing valuable references for newcomers.
SEO优化建议： SEO Optimization Tips:
1. 使用"品牌出海"、"谷歌广告"等高搜索量关键词
2. 添加结构化数据标记
3. 优化移动端阅读体验
4. 增加内部链接和外部权威链接
1. Use high-search-volume keywords like "brand globalization" and "Google Ads"
2. Add structured data markup
3. Optimize mobile reading experience
4. Increase internal links and authoritative external links