亚马逊SEO运营全攻略：从关键词优化到打击跟卖
在亚马逊运营中，SEO优化和推广策略至关重要。本文将分享从新品推广到打击跟卖的完整套路，帮助卖家提升产品排名和销量。
In Amazon operations, SEO optimization and promotion strategies are crucial. This article shares complete tactics from new product promotion to fighting against hijackers, helping sellers improve product rankings and sales.
一、首页排名技巧
1. Homepage Ranking Techniques
在做CPC广告时，转化率越高的词排名提升越快。可以通过刷单人员点击目标关键词广告来提高转化率，快速将关键词推至首页。
When running CPC ads, keywords with higher conversion rates rank up faster. You can have brushing personnel click on target keyword ads to increase conversion rates and quickly push keywords to the homepage.
二、广告位置优化
2. Ad Position Optimization
广告转化率越高，权重就越高，排名就越靠前。单纯点击广告而不成交只会降低广告质量。
The higher the ad conversion rate, the higher the weight and the better the ranking. Simply clicking on ads without transactions will only reduce ad quality.
三、广告策略
3. Advertising Strategies
亚马逊广告主要分两种：1) 提升关键词自然排名；2) 纯粹通过转化率出单。第二种策略建议选择二级、三级长尾词，每周优化广告报表，及时调整预算。
Amazon ads are mainly divided into two types: 1) Improve keyword organic ranking; 2) Pure conversion rate orders. The second strategy recommends choosing secondary and tertiary long-tail keywords, optimizing ad reports weekly, and adjusting budgets promptly.
四、Review权重管理
4. Review Weight Management
带图片视频的Review权重最高。尽量让首页展示详细描述且带图片视频的Review，这样即使出现差评也不容易被顶到首页。
Reviews with pictures and videos have the highest weight. Try to display detailed reviews with pictures and videos on the homepage, so even if negative reviews appear, they are not easily pushed to the homepage.
五、关键词研究
5. Keyword Research
通过MerchantWords数值和搜索结果数对比，选择市场大竞争小的词。比值越大越好。
Compare MerchantWords values with search result numbers to choose keywords with large markets and small competition. The larger the ratio, the better.
六、打击跟卖策略
6. Strategies Against Hijackers
FBM跟卖：用买家账号做测试单后全部AtoZ投诉；FBA跟卖：举报质量问题或假货，提交证据让亚马逊彻查。
FBM hijackers: Use buyer accounts to place test orders and then file AtoZ complaints; FBA hijackers: Report quality issues or counterfeit goods, submit evidence for Amazon to investigate thoroughly.
总结：亚马逊运营需要系统性的SEO策略，从关键词优化到广告投放，再到Review管理，每个环节都至关重要。同时要防范跟卖，保护自己的listing权益。
Summary: Amazon operations require systematic SEO strategies, from keyword optimization to ad placement to review management, each link is crucial. At the same time, guard against hijackers to protect your listing rights.
