外贸SOHO如何重获动力？24小时快排与谷歌竞价广告推广指南
外贸SOHO如何重获动力？24小时快排与谷歌竞价广告推广指南
How Can Foreign Trade SOHO Regain Motivation? 24-Hour Quick Ranking and Google Ads Promotion Guide
春节后的外贸重启困境
Post-Spring Festival Foreign Trade Restart Dilemma
碧云分享了她春节回家的经历：虽然忙碌到连喝水的时间都没有，但她仍然待到元宵节后才返回广州。作为SOHO，她坦言不知道如何重新获得跟进客户的动力。更令人沮丧的是，她发现年前的大单被前东家抢走，客户一直保持联系却未告知。
Biyun shared her experience of returning home for the Spring Festival: although she was so busy that she didn't even have time to drink water, she still stayed until after the Lantern Festival before returning to Guangzhou. As a SOHO, she admitted that she didn't know how to regain the motivation to follow up with clients. What's even more frustrating is that she discovered the big order before the New Year was taken by her former employer, and the client had been keeping in touch without informing her.
假期后遗症的普遍现象
The Common Phenomenon of Post-Holiday Syndrome
许多人都面临着假期后遗症，无论是上班族还是学生族。重要的是不要沉溺于已经流逝的时间或错失的订单，而是专注于当下。
Many people face post-holiday syndrome, whether they are office workers or students. The important thing is not to dwell on lost time or missed orders, but to focus on the present.
寻找动力的两种途径
Two Ways to Find Motivation
动力来源主要有两种：
There are two main sources of motivation:
- 外界认可 - 他人的肯定和赞赏
- Internal drive - Self-motivation and determination
李一诺的职场启示
Inspiration from Yi Nuo Li's Career
李一诺的故事展示了动力的转变过程：从最初依赖外界认可，到后来"我想"的自我驱动。她在麦肯锡的经历证明，当你对现状不满时，最好的方式是努力创造你想要的环境。
Yi Nuo Li's story shows the transformation of motivation: from initially relying on external recognition to later self-driven "I want". Her experience at McKinsey proves that when you are dissatisfied with the status quo, the best way is to work hard to create the environment you want.
外贸SOHO的实用建议
Practical Advice for Foreign Trade SOHO
对于外贸SOHO来说：
For foreign trade SOHO:
- 将订单视为客户对你工作的肯定
- View orders as affirmation of your work from clients
- 如果没有订单，设定个人目标并努力实现
- If there are no orders, set personal goals and work hard to achieve them
- 考虑使用24小时在线快排和谷歌竞价广告等推广方式
- Consider using promotion methods such as 24-hour online quick ranking and Google Ads
推广策略建议
Promotion Strategy Suggestions
1. 24小时在线快排：确保你的网站和产品信息全天候可访问，优化移动端体验
1. 24-hour online quick ranking: Ensure your website and product information are accessible 24/7, optimize mobile experience
2. 谷歌竞价广告：精准定位目标客户群体，使用关键词工具优化广告投放
2. Google Ads: Accurately target customer groups, use keyword tools to optimize ad placement
更多外贸干货知识，请关注微信公众号：外贸原力
For more foreign trade knowledge, please follow the WeChat public account: Foreign Trade Original Force
