空气炸锅全球爆火：TikTok周榜第一，节能家电成海外新宠
随着全球能源价格上涨，节能家电正成为海外消费者的新宠。 在英国，空气炸锅近期在TikTok上爆火，成为周搜索量第一的热门单品。
With rising global energy prices, energy-saving appliances are becoming new favorites of overseas consumers. In the UK, air fryers recently went viral on TikTok, becoming the most searched product of the week.
1. TikTok食品趋势推动空气炸锅爆火
1. TikTok Food Trends Drive Air Fryer Popularity
据英国Argos百货报告显示，"air fryer"在TikTok上的周搜索量达到184万次，相当于每秒3次搜索。该周Argos平均每分钟售出1.6个空气炸锅。
According to UK retailer Argos, "air fryer" was searched 1.84 million times on TikTok in one week, equivalent to 3 searches per second. Argos sold 1.6 air fryers per minute that week.
TikTok上关于空气炸锅的标签#airfryer浏览量已达46亿次，#AirfryerMaster更达49亿次。从健康食谱到创意料理，相关视频往往能获得超高播放量。
The hashtag #airfryer on TikTok has reached 4.6 billion views, while #AirfryerMaster has 4.9 billion. From healthy recipes to creative cooking, related videos often get super high views.
2. 节能优势显著
2. Significant Energy-saving Advantages
研究表明，空气炸锅每天只需花费14便士，而电饭锅为87便士。相比烤箱，使用空气炸锅每年可节省约285英镑。
Research shows air fryers cost only 14p per day to run, compared to 87p for rice cookers. Compared to ovens, using air fryers can save about £285 per year.
3. 东南亚市场表现亮眼
3. Outstanding Performance in Southeast Asia Market
在东南亚，空气炸锅同样热销。新加坡2020年对空气炸锅的搜索兴趣猛增190%，至今保持高位。印尼大促期间，无烟空气炸锅成为店铺销量第一。
In Southeast Asia, air fryers are also selling well. Singapore's search interest in air fryers surged 190% in 2020 and remains high. During Indonesia's promotion, smokeless air fryers became the best-selling product.
4. 亚马逊搜索量第一
4. Amazon Search Volume Ranks First
在亚马逊英国站，"Air fryers"关键词搜索量飙升至第一位，月搜索量达160,818次。低价清仓类产品（<100英镑）最受关注。
On Amazon UK, the keyword "Air fryers" search volume soared to first place, with monthly searches reaching 160,818. Discounted products (<£100) attract the most attention.
总结：在全球通胀背景下，空气炸锅凭借节能优势、TikTok营销和消费者需求，将持续保持热门趋势。
Conclusion: Against global inflation, air fryers will maintain their hot trend with energy-saving advantages, TikTok marketing and consumer demand.
