掌握谷歌SEO技术：2019年Google Shopping广告推广终极指南
为什么选择Google Shopping推广？ | Why Choose Google Shopping Ads? 作为苏州地区专业的谷歌竞价推广服务商，蓝颜SEO为您带来2019年最新最全的Google Shopping产品推广教程。Google Shopping是目前跨境电商获取精准流量的最佳渠道之一。 As a professional Google Ads service provider in Suzhou, BlueSEO brings you the most complete 2019 Google Shopping product promotion tutorial. Google Shopping is currently one of the best channels for cross-border e-commerce to obtain precise traffic. 产品数据准备要点 | Product Data Preparation Key Points 5) 链接到产品的未经编辑的主图像 6) 产品的可用性，"in stock", "out of stock" 或者"" 7) 产品状况，从 "new", "" 和 "used"进行选择 8) Price:与目标网页上的价格相匹配的产品价格和货币 9) GTIN/MTN/: 如果你的商品既没GTIN也没有MPN，则可以只添加属性，并将值设置为"no" 5) Link to unedited main product image 6) Product availability: "in stock", "out of stock" or "" 7) Product condition: choose from "new", "" and "used" 8) Price: Product price and currency matching the landing page 9) GTIN/MTN/: If your product has neither GTIN nor MPN, you can just add the attribute and set the value to "no" Feed上传方式选择 | Feed Upload Method Selection 16) 一共提供四种上传feed的方式： • Google Sheet：在谷歌表格中创建和管理产品数据(有模板供参考) • Scheduled fetch：在网站上托管一个包含产品数据的文件 • Upload：创建一个包含产品数据的文件，然后通过SFTP/FTP上传 • Content API：使用Content API for Shopping来自动上传 16) There are four ways to upload feed: • Google Sheet: Create and manage product data in Google Sheets (with template) • Scheduled fetch: Host a file containing product data on your website • Upload: Create a file containing product data and upload via SFTP/FTP • Content API: Use Content API for Shopping to upload automatically 广告设置关键步骤 | Key Steps for Ad Setup 19) 选择第三个，勾选广告目的 20) 填写名称和你的网址 21) 设置你的受众群体，以及预期广告人数等 22) 设置关键词和产品或者服务的相关标签 24) 设置广告预算，最低每天1.65$ 19) Select the third option and check advertising purpose 20) Fill in name and your website URL 21) Set your audience and expected ad impressions 22) Set keywords and product/service related tags 24) Set ad budget, minimum $1.65 per day 专业建议 | Professional Advice 完成Google Shopping设置后，建议通过Google Analytics分析流量状态，根据数据优化产品页面和定价策略。作为苏州地区专业的谷歌SEO服务商，我们发现Google Shopping的转化率通常比普通搜索广告高出30-50%。 After completing Google Shopping setup, we recommend analyzing traffic status through Google Analytics and optimizing product pages and pricing strategies based on data. As a professional Google SEO service provider in Suzhou, we found that Google Shopping typically has 30-50% higher conversion rates than regular search ads. 注意事项 | Important Notes • 确保产品数据准确无误 • 定期更新库存状态 • 优化产品图片质量 • 设置合理的广告预算 • Ensure product data is accurate • Update inventory status regularly • Optimize product image quality • Set reasonable ad budget