Facebook直播间速推功能详解 - 提升广告效果的最佳实践
在Facebook营销中，速推功能(Boost Post)是一个简单高效的广告工具。当您在Facebook主页创建帖子后，会看到一个蓝色的"速推帖子"按钮，点击即可快速设置广告目标(Objective)、预算(Budget)和受众(Target Audience)。
In Facebook marketing, the Boost Post feature is a simple yet powerful advertising tool. After creating a post on your Facebook Page, you'll see a blue "Boost Post" button that allows you to quickly set up your ad objective, budget, and target audience.
01 速推功能的优势 | 01 Benefits of Boost Feature
1. 扩大直播覆盖面：
• 覆盖更多主页点赞用户及其好友
• 根据地区、年龄、性别和兴趣定位新受众
• 轻松设置预算和排期
1. Expand Live Coverage:
• Reach more Page fans and their friends
• Target new audiences by location, age, gender and interests
• Easily set budget and schedule
2. 促进用户互动：
速推帖子能让更多用户看到您的更新、照片、视频和活动内容。
2. Boost Engagement:
Boosted posts help more users see your updates, photos, videos and events.
02 速推直播视频指南 | 02 Live Video Boost Guide
直播时速推：
1. 前往Facebook公共主页
2. 找到要推广的直播视频，点击"速推帖子"
3. 系统自动显示直播管理工具中的广告文本
4. 设置目标(仅限增加视频观看量)
5. 选择受众和预算
6. 点击"立即速推"
Boosting During Live:
1. Go to Facebook Page
2. Find the live video and click "Boost Post"
3. System automatically displays ad text from Live Manager
4. Set objective (video views only)
5. Select audience and budget
6. Click "Boost Now"
直播结束后速推：
1. 可编辑帖子文本后再速推
2. 目标可选择吸引用户发消息或增加观看量
3. 可添加行动号召按钮
Boosting After Live:
1. Can edit post text before boosting
2. Objectives include getting messages or video views
3. Can add call-to-action buttons
03 速推直播的最佳实践 | 03 Best Practices for Live Boosting
• 展示产品独特功能
• 实时回答观众问题
• 鼓励粉丝互动(点赞、评论、分享)
• 触达潜在新受众
• Showcase product features
• Answer viewer questions in real-time
• Encourage fan engagement (likes, comments, shares)
• Reach potential new audiences
注意：速推可能会有30-45分钟的延迟，建议提前规划。
Note: Boosts may have 30-45 minute delays, plan accordingly.
