安心推广SEO和SEM：如何在谷歌竞价推广中取得成功
新春走基层｜国际班列让"丝路"再飘中国茶香
New Year Grassroots Report｜International Freight Trains Bring Chinese Tea Aroma Along the Silk Road Again
2月5日，载有1235吨"川茶"的四川茶叶出口中亚专列从成都国际铁路港出发，启程前往乌兹别克斯坦塔什干，拉开了新年"川茶"出口的大幕。
On February 5th, a special train carrying 1,235 tons of "Sichuan tea" departed from Chengdu International Railway Port, heading to Tashkent, Uzbekistan, marking the beginning of a new year for Sichuan tea exports.
随着中欧班列、西部陆海新通道等国际物流通道的打通，中国西部地区对外贸易条件得到优化，也为四川茶叶找到了"出海商机"。
With the opening of international logistics channels such as the China-Europe Railway Express and the New Western Land-Sea Corridor, foreign trade conditions in western China have been optimized, creating "overseas business opportunities" for Sichuan tea.
这是从成都国际铁路港开行的国际班列。（成都市青白江区委宣传部供图）
This is an international freight train departing from Chengdu International Railway Port. (Photo provided by Qingbaijiang District Committee of Chengdu)
此次茶叶出口专列货主方之一四川华义茶叶有限公司总经理方义开在四川省夹江县开办了以出口加工为导向的茶园，建设茶叶出口种植备案基地13400亩，以及茶叶初制车间和精制车间。
Fang Yikai, general manager of Sichuan Huayi Tea Co., Ltd., one of the owners of this tea export special train, has established export-oriented tea gardens in Jiajiang County, Sichuan Province, building 13,400 acres of registered tea export planting bases, as well as primary and refined tea processing workshops.
SEO优化提示：在内容中自然地包含关键词如"茶叶出口"、"国际班列"、"四川茶叶"等，有助于提升搜索引擎排名。
SEO Tip: Naturally including keywords such as "tea export", "international freight trains", "Sichuan tea" in the content helps improve search engine rankings.
夹江县茶产业也迅速开始转型，到2021年，对标欧盟标准，夹江全县建设标准茶叶基地10.85万亩，其中出口茶备案基地超10万亩。
The tea industry in Jiajiang County has also rapidly transformed. By 2021, following EU standards, the county had built 108,500 acres of standard tea bases, including over 100,000 acres of registered tea export bases.
这是2021年11月29日拍摄的四川夹江县出口茶现代农业产业园一角。新华社记者胥冰洁摄
This is a corner of the modern agricultural industrial park for export tea in Jiajiang County, Sichuan, photographed on November 29, 2021. (Photo by Xu Bingjie, Xinhua News Agency)
SEM策略建议：针对"茶叶出口"、"欧盟标准茶叶"等关键词进行谷歌广告投放，可以精准触达国际茶叶采购商。
SEM Strategy Suggestion: Targeting keywords such as "tea export" and "EU standard tea" in Google Ads can accurately reach international tea buyers.
"为达到欧盟标准，我们用诱虫灯等替代传统化学防控措施，连间种的树种都特别挑选了病虫害少的红豆杉和桢楠。"夹江县农业农村局副局长李秀林介绍。
"To meet EU standards, we use insect traps to replace traditional chemical control measures, and even the interplanted tree species are specially selected as yew and zhennan with fewer pests and diseases," said Li Xiulin, deputy director of Jiajiang County Agriculture and Rural Affairs Bureau.
去年4月，四川首列茶叶出口专列从成都发往乌兹别克斯坦；11月，第二列出口茶专列再次发往中亚。"2021年，公司出口绿茶近4000吨，货值超600万美元，在中亚市场占有率不断提升。"方义开说。
In April last year, Sichuan's first tea export special train departed from Chengdu to Uzbekistan; in November, the second export tea special train was sent to Central Asia again. "In 2021, our company exported nearly 4,000 tons of green tea, with a value of over $6 million, and our market share in Central Asia continues to grow," said Fang Yikai.
内容营销建议：可以制作"中国茶叶出口指南"等深度内容，吸引国际买家并建立行业权威。
Content Marketing Suggestion: Creating in-depth content such as "Guide to Chinese Tea Exports" can attract international buyers and establish industry authority.
不止中亚，非洲、欧洲也成了"川茶"出海目的地。"过去我们的茶叶作为原材料出口，没有品牌，现在我们自有品牌的绿茶已经销售到了包括摩洛哥、俄罗斯在内的20多个国家和地区。"四川百岳茶业董事长蒋静伟说。
Not only Central Asia, but Africa and Europe have also become destinations for "Sichuan tea". "In the past, our tea was exported as raw material without a brand. Now our own brand of green tea has been sold to more than 20 countries and regions including Morocco and Russia," said Jiang Jingwei, chairman of Sichuan Baiyue Tea Industry.
SEO外链建设：可以与国际贸易网站、茶叶行业协会网站建立外链，提升网站权重。
SEO Backlink Building: Establishing backlinks with international trade websites and tea industry association websites can improve website authority.
