老挝SEO推广首选：谷歌竞价效果解析与转化跟踪设置指南
在出海推广业务中，投放广告最常见的目的是获取订单，但我们怎么知道有没有达成投放目的呢？谷歌转化跟踪技术就可以做到！
In overseas promotion, the most common purpose of advertising is to obtain orders, but how do we know if the goal is achieved? Google conversion tracking technology makes it possible!
本文重点 Key Points
- 谷歌广告转化跟踪 Google Ads Conversion Tracking
- 解读谷歌广告转化跟踪结构 Understanding Google Conversion Tracking Structure
- 如何设置主要转化操作？ How to Set Primary Conversion Actions?
- 转化设置的最佳做法 Best Practices for Conversion Setup
01 谷歌广告转化跟踪 Google Ads Conversion Tracking
谷歌广告转化跟踪对于出海广告主来说，是一项非常实用的功能，它可以帮助我们清晰了解用户在广告互动后的具体行为。
Google Ads conversion tracking is a highly practical feature for overseas advertisers, helping to clearly understand user behavior after ad interactions.
02 转化跟踪结构 Conversion Tracking Structure
从下面截图可以看出，不同的转化选项呈现出清晰的层次划分。具体来说，有三个主要的分类："提交潜在客户表单"、"注册"以及"电话联络潜在客户"。
As shown in the screenshot below, different conversion options present clear hierarchical divisions. Specifically, there are three main categories: "Lead Form Submission", "Registration" and "Phone Lead Contact".
03 设置主要转化操作 Setting Primary Conversion Actions
在下面的截图中，我们可以看到"购买"类别下的所有三个转化操作当前都被设定为主要转化，这意味着它们的转化数据将被直接反映在"转化"的统计中。
In the screenshot below, we can see all three conversion actions under the "Purchase" category are currently set as primary conversions, meaning their data will be directly reflected in the "Conversions" statistics.
04 最佳实践 Best Practices
- 确保每个转化操作的跟踪都是精确无误的 Ensure accurate tracking for each conversion action
- 将转化操作归类到清晰、合乎逻辑的小组中 Group conversions into clear, logical categories
- 明确主要操作（也就是你想要优化的目标） Clearly define primary actions (your optimization targets)
专业提示： 如需专业的谷歌广告代投服务，我们的专家团队可提供一对一咨询和解决方案。
Pro Tip: For professional Google Ads management services, our expert team offers one-on-one consultation and solutions.
