高效SEO推广常州：谷歌SEM竞价推广外贸获客实战技巧
外贸客户开发是每个外贸人都要面对的难题。如何在激烈的市场竞争中找到合适的客户并建立稳定的合作关系，是外贸人不断探索的课题。
Foreign trade customer acquisition is a challenge every exporter faces. Finding the right customers and building stable partnerships in a competitive market requires continuous exploration.
1. 谷歌推广成为首选 | Google Ads as the First Choice
① 询盘质量高：全球78%的海外用户通过Google购买，占据90%的流量份额。Google的询盘方式精准，质量优于平台。
① High-quality inquiries: 78% of global overseas users purchase through Google, accounting for 90% of traffic share. Google's inquiry method is precise with better quality than platforms.
② 推广成本低：平台内竞价平均点击价比谷歌贵2-3倍，还有年费、佣金等额外费用。而谷歌推广只需按点击付费。
② Lower promotion costs: Average CPC on platforms is 2-3 times more expensive than Google, plus annual fees and commissions. Google Ads only charges per click.
2. 独立站成为必备标配 | Independent Websites as Essential
平台红利衰退，卖家开始建设自己的品牌。独立站的优势在市场竞争中更突出。
With platform dividends declining, sellers are building their own brands. The advantages of independent websites become more prominent in market competition.
3. 社媒营销成爆点 | Social Media Marketing as Hotspot
调查显示，B2B购买者会通过社交媒体研究解决方案。企业可以通过LinkedIn，Instagram和Facebook等平台与潜在客户互动。
Research shows B2B buyers use social media to research solutions. Companies can interact with potential clients through LinkedIn, Instagram and Facebook.
外贸社媒营销效果：中小外贸企业可借助社媒推广，在网络上与大型外贸公司平起平坐。
Effects of social media marketing: SMEs can leverage social media to compete equally with large trading companies online.
4. 主动开发成重要途径 | Proactive Development as Key Approach
通过海关数据找客户：系统内置海关数据信息，能精准把握出口信息。
Finding clients through customs data: Built-in customs data helps accurately grasp export information.
通过Google开发客户：采用"产品关键词+importers/buyer"等组合搜索目标客户。
Finding clients via Google: Use combinations like "product keywords + importers/buyer" to search for target clients.
通过国外社交平台开发客户：Facebook、LinkedIn等平台只要坚持分享专业内容，就能赢得客户信任。
Finding clients via social platforms: Consistently sharing professional content on Facebook, LinkedIn etc. can win client trust.
