谷歌推广点击量低的原因？外贸企业如何出海"抢单"
全球疫情下外贸形势变化 | Changing Export Landscape Under Global Pandemic
从普涨到普降，外贸企业凭借什么出海"抢单"？全球疫情下，"近20年都没有过"的外贸增长势头，在2022年按下了暂停键吗？
From universal growth to widespread decline, how are Chinese exporters securing overseas orders? Has the unprecedented export growth momentum in recent decades come to a halt in 2022 under the global pandemic?
中国贸促会新闻发言人孙晓表示，稳住经济一揽子政策效果在三季度显现，运价、能源等问题明显缓解。外贸企业信心预期明显增强。
Sun Xiao, spokesperson of CCPIT, stated that economic stabilization policies showed effects in Q3, with shipping costs and energy issues significantly eased. Export enterprises have demonstrated stronger confidence.
数据波动反映市场变化 | Data Fluctuations Reflect Market Changes
今年一季度外贸同比增长10.7%，但二季度受疫情影响增速回落。8月外贸增速较7月下降7.9个百分点。部分企业订单下降35%。
Export grew 10.7% YoY in Q1 but slowed in Q2 due to pandemic impacts. August export growth dropped 7.9 percentage points from July. Some companies reported 35% order declines.
结构性增长与新机遇 | Structural Growth and New Opportunities
与普涨不同，今年外贸呈现结构性增长。欧盟能源危机带来新商机：电暖器8月出口732万台，热泵出口额前7月增长63.7%，光伏组件7月出口增长121%。
Unlike universal growth, this year shows structural patterns. EU energy crisis created new opportunities: 7.32 million electric heaters exported in August, heat pump exports up 63.7% in Jan-July, solar module exports surged 121% in July.
政府企业合力稳外贸 | Government-Enterprise Efforts to Stabilize Trade
国务院出台新一轮稳外贸政策，包括新设跨境电商综试区、支持海外仓等。地方组织商务包机帮助企业"抢单"，企业加大跨境电商投入。
The State Council introduced new policies including cross-border e-commerce pilot zones and overseas warehouse support. Local governments organized charter flights for business trips while companies increased e-commerce investments.
未来展望与建议 | Future Outlook and Recommendations
专家认为外贸两位数增长窗口期将维持一年左右。企业需加快转型升级，把握中国制造向中高端发展、跨境电商渗透加深等趋势。
Experts suggest the double-digit export growth window will last about one year. Companies should accelerate transformation, leveraging China's manufacturing upgrade and e-commerce penetration trends.
