靠谱的Google SEM推广操作流程与外贸营销平台选择指南
一、专业的Google SEM推广操作流程
1. Professional Google SEM Promotion Process
1. 关键词研究与定位
1. Keyword Research and Positioning
• 使用Google Keyword Planner等工具进行关键词调研
• 分析竞争对手的关键词策略
• 确定核心关键词和长尾关键词组合
2. 账户结构与广告组设置
2. Account Structure and Ad Group Setup
• 按产品/服务类别划分广告系列
• 每个广告组聚焦3-5个高度相关的关键词
• 设置合理的每日预算和出价策略
二、外贸营销平台选择建议
2. Suggestions for Choosing Foreign Trade Platforms
对于希望通过网络平台开展外贸业务的企业，阿里巴巴国际站是最佳选择之一：
For enterprises looking to develop foreign trade business through online platforms, Alibaba International Station is one of the best choices:
• 强大的平台影响力：特别在一带一路国家具有显著优势
• Strong Platform Influence: Especially significant advantages in Belt and Road countries
• 多账号支持：1个主账号+4-5个子账号，满足团队需求
• Multiple Account Support: 1 main account + 4-5 sub-accounts to meet team needs
• 全渠道覆盖：同时支持PC端和移动端接单
• Omni-channel Coverage: Supports order receiving on both PC and mobile
随着互联网发展，外贸模式已从传统的展会转向线上平台，移动端业务占比持续提升。阿里巴巴国际站能帮助企业把握这一趋势。
With the development of the Internet, the foreign trade model has shifted from traditional exhibitions to online platforms, with the proportion of mobile business continuing to increase. Alibaba International Station can help companies grasp this trend.
