桑植白茶：湖南茶叶"三茶统筹"的典范品牌
桑植白茶：湖南茶叶"三茶统筹"的典范品牌
Sangzhi White Tea: A Model Brand of Hunan's "Three Tea Integration" Strategy
文 | 吴汶奕 | By Wu Wenyi
梦里张家界，桑植白茶香。700多年前，桑植白茶由云南白族传入，也带来了"三道茶"的饮茶习惯。
In the dreamlike Zhangjiajie, the fragrance of Sangzhi white tea lingers. Over 700 years ago, Sangzhi white tea was introduced by the Bai people from Yunnan, bringing with it the tradition of "Three-Course Tea".
创新工艺传承老茶风味
Innovative Techniques Preserving Traditional Flavors
桑植白茶融合创新了六大茶类的制作工艺，既继承了传统晾制工艺，也融入了"晒青、晾青、摇青、提香、压制"工艺。
Sangzhi white tea innovatively combines processing techniques from six major tea categories, preserving traditional sun-drying methods while incorporating "sun-withering, air-withering, shaking, aroma-enhancing, and pressing" processes.
龙头企业带动集群聚势
Leading Enterprises Driving Industrial Clusters
2017年，桑植县与湖南茶叶龙头企业湘丰茶叶集团有限公司达成战略合作协议，成立湖南湘丰桑植白茶有限公司。
In 2017, Sangzhi County established Hunan Xiangfeng Sangzhi White Tea Co., Ltd. through strategic cooperation with Hunan's leading tea enterprise Xiangfeng Tea Group.
精准营销解锁流量密码
Precision Marketing Unlocking Growth Potential
桑植白茶开创白茶新玩法，推出白茶巧克力、白茶小月饼、白茶面膜等创新产品，满足年轻消费群体需求。
Sangzhi white tea has pioneered innovative products like white tea chocolate, mooncakes, and facial masks to cater to younger consumers.
2022年，桑植县制定打造桑植白茶百亿产业的新发展战略，计划到2035年发展成为桑植县致富的主导产业。
In 2022, Sangzhi County launched a new development strategy to build a 10-billion-yuan white tea industry, aiming to become the county's leading wealth-creating industry by 2035.
桑植白茶产业数据亮点：
Sangzhi White Tea Industry Highlights:
- 2022年GDP增速位居张家界第一 | 2022 GDP growth ranked first in Zhangjiajie
- 茶叶年产值占全县农业综合产值超20% | Tea output value exceeds 20% of county's total agricultural output
- "十四五"目标：10万亩茶园，10亿元产值 | "14th Five-Year" goal: 100,000 mu tea gardens, 1 billion yuan output
- 2035年目标：百亿产业规模 | 2035 goal: 10-billion-yuan industry scale
随着桑植白茶品牌的打造、推广，一定能够走向全国，走向世界！
With continuous brand building and promotion, Sangzhi white tea is destined to reach national and global markets!
