Google Ads人工出价设置指南 - 最新2023版操作教程
谷歌广告人工出价功能去哪了？
Where has the Google Ads manual bidding feature gone?
近期Google Ads界面改版后，许多广告主发现熟悉的"每次点击费用人工出价"选项在创建广告时消失了。这实际上是由于Google将人工出价设置移到了广告系列层级的后续设置中。
After the recent Google Ads interface update, many advertisers found the familiar "Manual CPC bidding" option missing during ad creation. This is actually because Google has moved manual bidding settings to the post-campaign setup level.
以下是详细的人工出价设置步骤：
Here are the detailed manual bidding setup steps:
步骤1： 完成广告创建后，进入广告系列层级，点击"设置"
Step 1: After completing ad creation, go to campaign level and click "Settings"
步骤2： 点击"出价" → "当前使用的出价策略" → "更改出价策略"
Step 2: Click "Bidding" → "Current bid strategy" → "Change bid strategy"
步骤3： 选择"或直接选择出价策略"，然后点击红色框区域
Step 3: Select "Or select a bid strategy directly" then click the red box area
步骤4： 此时将出现"每次点击费用人工出价"选项
Step 4: The "Manual CPC bidding" option will now appear
重要提示： 如不使用智能点击付费，请务必取消"借助智能点击付费获得更多转化"的勾选
Important: If not using smart CPC, be sure to uncheck "Get more conversions with smart CPC"
批量修改关键词出价技巧：
Bulk keyword bid modification tips:
1. 进入"搜索广告关键字"界面
1. Go to "Search keywords" interface
2. 批量勾选需要修改的关键词
2. Select multiple keywords in bulk
3. 点击"编辑" → "更改出价"
3. Click "Edit" → "Change bids"
4. 输入新的出价金额
4. Enter new bid amounts
专业建议： 更改出价策略后，建议密切监控3-5天的表现数据
Pro tip: After changing bid strategy, closely monitor performance data for 3-5 days
