亚马逊DOTD秒杀活动：镇店之宝的终极流量密码

亚马逊DOTD秒杀活动：镇店之宝的终极流量密码

Amazon DOTD: The Ultimate Traffic Booster for Top Sellers

什么是亚马逊DOTD？

Deal of the Day（简称DOTD）被誉为"秒杀之王"和"镇店之宝"，是亚马逊平台上最具价值的促销活动。活动持续24小时，每天仅有三个珍贵展示位。

What is Amazon DOTD?

Deal of the Day (DOTD) is known as the "King of Flash Sales" and "Store's Treasure", representing the most valuable promotion on Amazon platform. Lasting for 24 hours with only three precious display slots available daily.

为什么DOTD如此重要？

DOTD展示在Amazon App的首屏位置，相比Lightning Deals和Best Deals能带来10倍以上的流量和转化率。特别是在黑五、网一等大促期间，DOTD的效果更是惊人。

Why is DOTD so important?

Displayed on the first screen of Amazon App, DOTD can generate 10 times more traffic and conversion rate compared to Lightning Deals and Best Deals. Its effect becomes even more remarkable during major sales events like Black Friday and Cyber Monday.

DOTD申请条件

• 库存10-20万件
• 折扣20%以上
• 20条以上评论
• 4星以上评分
• 过去一个月销售额＞12万美元

DOTD Requirements

• Inventory: 100,000-200,000 units
• Minimum 20% discount
• 20+ reviews
• 4+ star rating
• $120,000+ sales in past month

如何申请DOTD？

目前DOTD不对卖家直接开放申请，需要通过招商经理进行申报。流程包括：销量达标→填表申请→审核→确定秒杀时间。

How to apply for DOTD?

Currently DOTD isn't open for direct seller applications. Sellers need to apply through Amazon account managers. The process includes: meeting sales requirements → form submission → review → confirmation of promotion time.

DOTD展示位置

PC端：Today's Deals → Deal of the Day页面
移动端：Amazon App首屏第一展示位

DOTD Display Locations

PC: Today's Deals → Deal of the Day page
Mobile: First display position on Amazon App homepage

DOTD的优势

1. 巨大的流量入口
2. 不收取额外费用
3. 24小时持续曝光
4. 显著提升品牌知名度

Advantages of DOTD

1. Massive traffic source
2. No additional fees
3. 24-hour continuous exposure
4. Significant brand awareness boost

对于符合条件的卖家来说，DOTD是实现销量突破的最佳机会。虽然申请门槛较高，但一旦成功，回报将非常可观。

For qualified sellers, DOTD represents the best opportunity for sales breakthrough. Although the application threshold is high, the returns can be substantial once approved.