外贸企业如何通过Google推广实现业务增长？乐购仕案例深度分析
随着跨境电商的蓬勃发展，Google推广已成为外贸企业拓展海外市场的关键利器。日本最大免税店运营商LAOX（乐购仕）与日本控股公司Onward的合资案例，为外贸企业提供了宝贵的市场拓展经验。
According to reports, with the rapid development of cross-border e-commerce, Google promotion has become a key tool for foreign trade enterprises to expand overseas markets. The joint venture case between LAOX (Japan's largest duty-free shop operator) and Japanese holding company Onward provides valuable market expansion experience for foreign trade companies.
新公司计划3年内实现200亿日元营业额，这充分说明通过专业的Google推广策略，外贸企业可以快速打开国际市场。LAOX将利用其跨境电商平台优势，结合Onward的设计生产能力，打造具有日本文化特色的时尚产品线。
The new company aims to achieve 20 billion yen revenue within 3 years, which fully demonstrates that through professional Google promotion strategies, foreign trade enterprises can quickly enter international markets. LAOX will leverage its cross-border e-commerce platform advantages, combined with Onward's design and production capabilities, to create fashion product lines with Japanese cultural characteristics.
外贸企业做Google推广的三大优势：
1. 精准定位海外目标客户群体
2. 提升品牌在国际市场的知名度
3. 获得高质量的国际商机
Three advantages of Google promotion for foreign trade enterprises:
1. Precise targeting of overseas customer groups
2. Enhance brand awareness in international markets
3. Obtain high-quality international business opportunities
LAOX社长罗怡文强调的"为商品赋予日本文化附加价值"理念，正是Google推广内容营销的核心。通过讲述品牌故事和文化内涵，可以有效提升广告转化率。
LAOX President Yiwen Luo emphasized the concept of "adding Japanese cultural value to products", which is exactly the core of Google promotion content marketing. By telling brand stories and cultural connotations, advertising conversion rates can be effectively improved.
苏宁计划未来3年在日本新增50家LAOX免税店，这需要强大的Google本地推广支持。对于外贸企业而言，结合线上Google推广与线下渠道布局，可以创造最大的协同效应。
Suning plans to open 50 new LAOX duty-free shops in Japan within three years, which requires strong Google local promotion support. For foreign trade enterprises, combining online Google promotion with offline channel layout can create the greatest synergy.
专家建议：外贸企业应尽早布局Google推广，通过关键词优化、精准定位和内容营销等策略，在竞争激烈的国际市场中赢得先机。
Expert suggestion: Foreign trade enterprises should deploy Google promotion as early as possible, and gain first-mover advantage in the highly competitive international market through strategies such as keyword optimization, precise targeting and content marketing.
