Falabella集团全渠道战略升级：电商平台与零售业务整合推动跨境增长
2021年8月，Falabella.com电商平台以充满活力的橙色全新亮相，与线下店铺的经典绿色形成鲜明品牌对比。这一视觉升级标志着Falabella集团开始实施其全渠道零售战略，旨在将核心品牌与第三方卖家整合到统一平台。
In August 2021, the Falabella.com e-commerce platform debuted in vibrant orange, creating a striking brand contrast with the classic green of physical stores. This visual upgrade marked the beginning of Falabella Group's implementation of its omnichannel retail strategy, aiming to integrate core brands with third-party sellers on a unified platform.
近期，Falabella集团宣布重大战略调整：Falabella.com电商平台将与Falabella Retail零售业务进行全面整合。这一举措将创造拉美地区最大的综合零售平台之一，同时保持Sodimac（家居装修）和Tottus（超市）的独立运营。
Recently, Falabella Group announced a major strategic adjustment: the full integration of the Falabella.com e-commerce platform with Falabella Retail business. This move will create one of the largest integrated retail platforms in Latin America, while maintaining independent operations for Sodimac (home improvement) and Tottus (supermarkets).
战略升级核心内容
Core Content of Strategic Upgrade
1. 平台整合优势：通过统一平台提供最丰富的产品选择，满足消费者多样化需求
1. Platform Integration Advantages: Providing the richest product selection through a unified platform to meet diverse consumer needs
2. 组织架构调整：成立新的转型部门，由首席转型官Benoit De Grave领导
2. Organizational Restructuring: Establishment of a new transformation department led by Chief Transformation Officer Benoit De Grave
3. 5.08亿美元投资计划：其中2.7亿美元用于门店网络扩张，2亿美元用于技术升级
3. $508 Million Investment Plan: $270 million for store network expansion, $200 million for technology upgrades
对跨境电商卖家的机遇
Opportunities for Cross-border E-commerce Sellers
• 市场扩张：整合后的平台将提供更广阔的销售渠道和消费者覆盖
• Market Expansion: The integrated platform will provide broader sales channels and consumer coverage
• 流程优化：统一的购物流程将提升转化率和用户体验
• Process Optimization: Unified shopping process will improve conversion rates and user experience
• 品牌建设：借助Falabella的品牌信誉，卖家可获得更高消费者信任度
• Brand Building: Leveraging Falabella's brand reputation, sellers can gain higher consumer trust
Falabella集团临时首席执行官Alejandro González强调："我们的目标是通过全渠道服务创造差异化优势，让用户享受无缝购物体验的同时保持选择自由。"
Falabella Group's interim CEO Alejandro González emphasized: "Our goal is to create differentiated advantages through omnichannel services, allowing users to enjoy a seamless shopping experience while maintaining freedom of choice."
这一战略转型预计将显著提升Falabella集团在拉美电商市场的竞争力，为跨境卖家创造更多增长机会。
This strategic transformation is expected to significantly enhance Falabella Group's competitiveness in the Latin American e-commerce market, creating more growth opportunities for cross-border sellers.
