领先的AppAds海外推广设置与谷歌竞价推广策略 | 百万曝光量的宠物服饰出海新赛道
全球宠物市场持续增长，宠物服饰成为新蓝海
Sustained growth in global pet market makes pet clothing a new blue ocean
近年来，全球宠物市场规模不断扩大，预计2023年将达到3044亿美元，到2030年有望突破5000亿美元大关。随着宠物拟人化趋势加强，宠物服饰这一细分领域正迎来爆发式增长。
In recent years, the global pet market has continued to expand, projected to reach $304.4 billion in 2023 and exceed $500 billion by 2030. With the growing trend of pet humanization, the pet clothing niche is experiencing explosive growth.
TikTok爆款案例：狗狗婚礼服饰获200万播放
TikTok viral case: Dog wedding attire garners 2 million views
博主@perrinamx发布的狗狗婚礼视频中，宠物礼服获得200万播放量和140万点赞。该账号专注宠物服饰领域，23条视频累计获得356.7万点赞，验证了垂直内容的强大变现能力。
The dog wedding video by @perrinamx featuring pet formalwear achieved 2 million views and 1.4 million likes. The account focuses exclusively on pet clothing, with 23 videos accumulating 3.567 million likes, demonstrating the strong monetization potential of niche content.
亚马逊热销数据：季节性趋势明显
Amazon bestseller data: Clear seasonal trends
亚马逊美国站数据显示，宠物万圣节睡衣套装（7.99-30.79美元）持续热销，"保暖"、"牵引绳设计"、"高弹力"成为核心卖点。10月前后的节日季是销售高峰期。
Amazon US data shows Halloween pajama sets for pets ($7.99-$30.79) remain bestsellers, with "warmth", "leash design" and "high elasticity" as key selling points. The holiday season around October sees peak sales.
海外推广策略：多渠道营销组合
Overseas promotion strategy: Multi-channel marketing mix
1. 平台选择：亚马逊+独立站+本地分销商
2. 社媒营销：TikTok挑战赛+Instagram种草
3. 内容策略：场景化视频+痛点解决方案展示
1. Platform selection: Amazon + Independent站 + Local distributors
2. Social media: TikTok challenges + Instagram seeding
3. Content strategy: Scenario videos + Pain point solutions
Google Ads优化建议：
• 使用宠物相关长尾关键词
• 创建节日促销广告系列
• 设置再营销受众群体
Google Ads optimization tips:
• Use pet-related long-tail keywords
• Create holiday promotion campaigns
• Set up remarketing audiences
新兴细分赛道机会：
• 宠物雨衣/雨靴
• 宠物眼镜/头饰
• 功能性户外服饰
Emerging niche opportunities:
• Pet raincoats/boots
• Pet glasses/headwear
• Functional outdoor apparel
