厂家原单是什么意思？揭秘原单/尾单货的真实含义

厂家原单是什么意思？揭秘原单/尾单货的真实含义

What Does "Factory Original Order" Mean? Revealing the Truth About Original/Tail Orders

在跨境电商和外贸行业中，"厂家原单"是一个经常被提及的术语。那么，究竟什么是原单货？它与尾单又有什么区别？

In the cross-border e-commerce and foreign trade industries, "factory original order" is a frequently mentioned term. So what exactly is original order goods? What's the difference between it and tail orders?

原单货（也叫余单）是指国外知名品牌提供面料和版型，委托国内厂家生产后，厂家从不到3%的计划报废物资中"抠出"一部分，偷偷加工制成的成衣。这些产品的质量与正品完全一致，因为它们使用的是完全相同的原材料和生产工艺。

Original order goods (also called surplus orders) refer to garments that are secretly processed by domestic manufacturers using materials and patterns provided by well-known foreign brands. The manufacturers "extract" a portion from less than 3% of planned scrapped materials. These products have exactly the same quality as genuine products because they use identical raw materials and production processes.

实际上，原单就是尾单，两者指的是同一种产品。它们都是正规代工厂在完成品牌商订单后，利用剩余材料生产的产品。由于数量有限，这些产品往往具有很高的性价比。

In fact, original orders are tail orders, both referring to the same type of product. They are all products made by authorized manufacturers using leftover materials after completing orders for brand owners. Due to limited quantities, these products often offer excellent value for money.

对于想要通过Google Ads推广或跨境电商赚钱的商家来说，了解原单/尾单的概念非常重要。这类产品通常具有：

For businesses looking to make money through Google Ads promotion or cross-border e-commerce, understanding the concept of original/tail orders is crucial. Such products typically have:

• 正品品质，价格优势 (Genuine quality with price advantages)
• 限量供应，稀缺价值 (Limited supply and scarcity value)
• 品牌效应，易于推广 (Brand effect, easy to promote)

需要注意的是，虽然原单货质量与正品无异，但从法律角度来说，未经品牌授权销售这类产品可能存在风险。因此，在SEO优化和广告投放时，建议采用"同款"、"同品质"等合规表述。

It's worth noting that although original order goods are indistinguishable in quality from genuine products, selling such products without brand authorization may carry legal risks. Therefore, when conducting SEO optimization and advertising, it's recommended to use compliant expressions like "same style" or "same quality".