山东宠物产业蓬勃发展：小萌宠激活亿元新赛道
中国山东 - 位于山东聊城经济技术开发区的乖宝宠物食品集团近日再获英国订单，其欧洲市场负责人王丽表示，公司在欧洲宠物食品行业知名度已跻身前五。2023年上半年，乖宝集团实现营收24.27亿元，同比增长17.48%。
China's Shandong - Guaibao Pet Food Group, located in Liaocheng Economic and Technological Development Zone, recently secured another order from the UK. Wang Li, head of the European market, said the company ranks among the top five in brand recognition in Europe's pet food industry. In the first half of 2023, the group achieved revenue of 2.427 billion yuan, up 17.48% year-on-year.
作为传统农业大省，山东同样在宠物产业领域占据领先地位。山东省畜牧兽医局数据显示，自2018年以来，山东饲料企业数量、产量、产值连续5年保持全国第一；兽药企业数量、产值连续22年稳居全国第一。
As a traditional agricultural province, Shandong also leads in the pet industry. Data from the Shandong Provincial Bureau of Animal Husbandry and Veterinary Medicine shows that since 2018, the number, output and output value of feed enterprises in Shandong have ranked first in China for five consecutive years; the number and output value of veterinary drug enterprises have ranked first for 22 consecutive years.
自动化生产已成为山东宠物企业的显著特征。在滕州市的山东辛化硅胶有限公司，自动化生产线每天处理约40个集装箱的猫砂产品，其水晶猫砂全球市场占有率达40%。公司副总经理房宽介绍，他们引进了机器人码垛机等智能设备，新建16条无人包装生产线。
Automated production has become a hallmark of Shandong's pet enterprises. At Shandong Xinhua Silicone Co., Ltd. in Tengzhou, automated production lines handle about 40 containers of cat litter products daily, with its crystal cat litter holding 40% of the global market share. Vice President Fang Kuan said they have introduced intelligent equipment such as robotic palletizers and built 16 unmanned packaging lines.
海关数据显示，2023年1-7月，中国宠物食品出口量同比增长28.58%，出口额增长23.82%。山东财经大学张晴副教授指出："山东发展宠物产业具有双重优势：一是丰富的原材料资源，二是雄厚的工业基础。"
Customs data shows that from January to July 2023, China's pet food exports increased by 28.58% in volume and 23.82% in value. Associate Professor Zhang Qing of Shandong University of Finance and Economics noted: "Shandong has dual advantages in developing the pet industry: abundant raw material resources and strong industrial foundations."
在泰安市岱岳区范镇，宠物食品产业集群效应显现。2021年当地仅有两家宠物食品企业，年产值7910万元；2023年企业增至5家，1-8月产值已达5亿元，全年有望突破8亿元。
In Fan Town, Daiyue District, Tai'an City, the cluster effect of pet food industry is emerging. In 2021, there were only two pet food companies with annual output value of 79.1 million yuan; by 2023, the number increased to five, with output value reaching 500 million yuan from January to August, and is expected to exceed 800 million yuan for the whole year.
山东省宠物行业协会会长安中平表示："山东宠物产品已在全球市场建立良好口碑，产业正向高质量发展转型。企业需要持续提升产品质量和创新水平，推动行业健康发展。"
An Zhongping, president of Shandong Pet Industry Association, said: "Shandong's pet products have established a good reputation in the global market, and the industry is transforming to high-quality development. Enterprises need to continuously improve product quality and innovation to promote healthy industry development."
