国际顶尖的阿里国际站,谷歌竞价推广入口:2023年外贸人如何打开泰国市场?
国际顶尖的阿里国际站,谷歌竞价推广入口:2023年外贸人如何打开泰国市场?
Top-tier Alibaba International and Google Ads Entry: How to Penetrate the Thai Market in 2023
第一步:深入了解客户
Step 1: Deep Understanding of Customers
客户从何而来?这需要我们主动寻找。如果一名业务员想要开发新客户,他通常会先在网上搜索公司名称,随后在公司官网上查找相关信息。然而,这样的结果往往会令他失望,因为大多数泰国客户实际上是通过其他途径了解到他们公司和产品的。
Where do customers come from? This requires proactive searching. If a salesperson wants to develop new clients, they usually start by searching for company names online and then look for related information on corporate websites. However, the results are often disappointing because most Thai customers actually learn about companies and products through other channels.
第二步:收集相关资料(关键词)
Step 2: Collect Relevant Information (Keywords)
这一步主要借助谷歌搜索引擎来获取泰国客户的相关资料,通常会出现大量企业网站链接。我们的任务是对这些企业网站进行分类整理并保存下来。
This step primarily utilizes Google search engine to obtain information about Thai customers, which usually yields numerous corporate website links. Our task is to categorize and archive these corporate websites.
第三步:全面了解产品和行业信息
Step 3: Comprehensive Understanding of Products and Industry Information
这一步至关重要,因为泰国客户非常关注价格。如果一个公司的价格过高,他们可能不会给你推销产品的机会。
This step is crucial because Thai customers are highly price-sensitive. If a company's prices are too high, they may not give you the opportunity to promote your products.