柔性供应链助力童装产业带出海：SHEIN模式推动传统制造业数字化转型
中国童装之都的数字化转型
Digital Transformation in China's Children's Wear Capital
在浙江湖州吴兴区织里镇，这个被称为"中国童装之都"的地方，正经历着一场由跨境电商引领的产业革命。从改革开放初期的扁担街摆摊，到如今占据中国童装市场2/3份额的产业带，织里的发展历程是中国制造业转型升级的缩影。
In Zhili Town, Wuxing District, Huzhou, Zhejiang, known as the "Children's Wear Capital of China", an industrial revolution led by cross-border e-commerce is taking place. From street vending in the early days of reform and opening up to now occupying two-thirds of China's children's wear market share, Zhili's development history epitomizes the transformation and upgrading of China's manufacturing industry.
疫情危机中的转型机遇
Transformation Opportunities in Pandemic Crisis
2020年新冠疫情给传统线下零售带来巨大冲击，却意外加速了跨境电商的发展。李俊涛和王凯歌等产业带商家正是在这一时期转向SHEIN平台，通过"小单快反"的柔性供应链模式实现了业务转型。
The COVID-19 pandemic in 2020 dealt a heavy blow to traditional offline retail but unexpectedly accelerated the development of cross-border e-commerce. Industrial belt merchants like Li Juntao and Wang Kaige turned to the SHEIN platform during this period, achieving business transformation through the "small order quick response" flexible supply chain model.
SHEIN柔性供应链的核心优势
Core Advantages of SHEIN's Flexible Supply Chain
1. 小单测试：所有SKU从小批量开始生产，根据市场反馈决定是否返单
1. Small order testing: All SKUs start with small batch production, with reorders determined based on market feedback
2. 快速返单：爆款产品可在短时间内完成追加生产
2. Quick reorder: Popular products can have additional production completed in a short time
3. 资金周转快：结算周期缩短至30天甚至7天，远优于行业90天的平均水平
3. Fast capital turnover: Settlement cycle shortened to 30 days or even 7 days, far better than the industry average of 90 days
数字化赋能产业带
Digital Empowerment of Industrial Belts
SHEIN通过以下方式帮助供应商实现数字化转型：
SHEIN helps suppliers achieve digital transformation through the following methods:
- 提供免费数字化工具和全程带教服务
- Providing free digital tools and full-process mentoring services
- 2023年开展620多场培训，2024年上半年又开展230场
- Conducted over 620 training sessions in 2023 and another 230 in the first half of 2024
- 建立服装产业工人上岗技能培训基地
- Establishing training bases for garment industry workers
- 5年投入5亿元深化供应商赋能
- Investing 500 million yuan over five years to deepen supplier empowerment
产业带出海成果显著
Remarkable Achievements in Industrial Belt Globalization
2024年上半年，织里童装出口额约15亿元，同比增长12.6%。SHEIN模式的成功也体现在国际市场上：
In the first half of 2024, Zhili's children's wear export value reached approximately 1.5 billion yuan, a year-on-year increase of 12.6%. The success of the SHEIN model is also reflected in the international market:
• 在法国成为第二大服装品牌，几乎与ZARA持平
• Became the second largest clothing brand in France, almost on par with ZARA
• 预计2024年在法国销售额将超过ZARA
• Expected to surpass ZARA in French sales in 2024
• 覆盖全国20多个省份的300多个产业带
• Covering over 300 industrial belts in more than 20 provinces nationwide
未来展望
Future Outlook
随着SHEIN平台化战略的推进，将有更多产业带和企业受益于其数字化柔性供应链模式。这种"链式改造"不仅限于服装行业，未来有望扩展到更多传统制造业领域，为中国制造高质量出海提供新路径。
With the advancement of SHEIN's platform strategy, more industrial belts and enterprises will benefit from its digital flexible supply chain model. This "chain transformation" is not limited to the clothing industry and is expected to expand to more traditional manufacturing fields in the future, providing new paths for the high-quality globalization of Chinese manufacturing.
