0差评SEO推广公司渭南：为什么ASO优化对移动应用至关重要？
随着移动互联网的快速发展，ASO（App Store Optimization）已成为移动应用推广中不可或缺的一环。本文将通过实际案例和数据分析，为您揭示ASO优化的核心价值。
With the rapid development of mobile internet, ASO (App Store Optimization) has become an indispensable part of mobile app promotion. This article will reveal the core value of ASO optimization through real cases and data analysis.
一、不做ASO优化的巨大风险/The Huge Risk of Not Doing ASO
ASO可以看作是移动应用的SEO。通过优化App Store的搜索规则和排名规则，让应用更容易被用户发现。数据显示，搜索是App Store最重要的流量来源之一，特别是当您的产品不在推荐榜单上时。
ASO can be regarded as SEO for mobile apps. By optimizing App Store's search rules and ranking rules, apps can be more easily discovered by users. Data shows that search is one of the most important traffic sources in App Store, especially when your product is not on the recommendation list.
二、用户来源分析/User Source Analysis
根据统计，App Store已有超过150万应用，但推荐位不超过1.5万个。这意味着99%的应用无法获得推荐位。在这种情况下，ASO优化成为获取自然用户的关键渠道。
According to statistics, there are over 1.5 million apps in App Store, but the recommendation positions are no more than 15,000. This means that 99% of apps cannot get recommendation positions. In this case, ASO optimization becomes the key channel to obtain organic users.
三、ASO优化的必要性/The Necessity of ASO Optimization
通过BI系统分析可以发现，自然用户中有很大一部分来自搜索下载。如果用户搜索您的产品关键词时，第一个结果不是您的应用，甚至在第一页都找不到，这将造成巨大的用户流失。
Through BI system analysis, it can be found that a large part of organic users come from search downloads. If users search for your product keywords and the first result is not your app, or even can't be found on the first page, this will cause huge user loss.
四、ASO优化实操指南/ASO Optimization Practical Guide
影响ASO的主要因素包括：
- App名称及副标题
- 关键词设置
- ICON设计
- 截图+视频
- 应用描述
Main factors affecting ASO include:
- App name and subtitle
- Keyword settings
- ICON design
- Screenshots + video
- App description
五、关键词优化技巧/Keyword Optimization Techniques
关键词优化需要遵循三大原则：
- 流量原则：选择搜索量高的关键词
- 相关性原则：关键词必须与产品高度相关
- 难度原则：评估关键词的竞争程度
Keyword optimization needs to follow three principles:
- Traffic principle: Choose keywords with high search volume
- Relevance principle: Keywords must be highly relevant to the product
- Difficulty principle: Evaluate the competition level of keywords
通过专业的ASO优化，某产品实现了覆盖3500个热词，其中98个关键词排名前10。这些关键词每天能为产品带来大量高质量用户。
Through professional ASO optimization, a product achieved coverage of 3500 hot words, with 98 keywords ranking in the top 10. These keywords can bring a large number of high-quality users to the product every day.
作者简介：子夜，原乐动卓越市场营销负责人，现就职于祖龙娱乐。
About the author: Ziye, former marketing director of LeDong Excellence, now working at Zulong Entertainment.
