2023年亚马逊店铺注册政策变化及SEO优化指南
亚马逊招商政策最新动态
Latest Updates on Amazon Merchant Recruitment Policies
今年亚马逊招商政策与去年相比有显著变化。去年6月卖家最担心的是二审问题，而今年6月以来，招商经理突然宣布停止发放注册链接。特别是6月中旬后，虽然二审概率没有明显上升，但注册链接突然变得稀缺，这让许多服务商和卖家措手不及。
There have been significant changes in Amazon's merchant recruitment policies compared to last year. In June last year, sellers were most concerned about the second review issue, but this June, recruitment managers suddenly announced they would stop providing registration links. Especially after mid-June, although the probability of second reviews hasn't increased significantly, registration links suddenly became scarce, catching many service providers and sellers off guard.
注册链接市场现状
Current Market Situation of Registration Links
近期有服务商寻求帮助，表示招商经理链接难以获取，市场价格已大幅上涨，且通过率仅约70%。实际上，注册通过率低往往与卖家提供的资料和注册方法有关，而非链接本身的问题。据内部消息，近期注册通过率仍保持在99%以上。
Recently, some service providers have sought help, stating that recruitment manager links are hard to obtain, market prices have risen significantly, and the approval rate is only about 70%. In reality, low registration approval rates are often related to the materials provided by sellers and registration methods, rather than the links themselves. According to internal information, the recent registration approval rate remains above 99%.
亚马逊店铺注册SEO优化建议
SEO Optimization Suggestions for Amazon Store Registration
1. 关键词优化：在内容中合理使用"亚马逊店铺注册"、"二审通过率"、"招商经理链接"等高价值关键词
1. Keyword Optimization: Properly use high-value keywords like "Amazon store registration", "second review approval rate", "recruitment manager link" in content
2. 内容结构化：使用标题标签(h1-h3)清晰划分内容层次，提高可读性和SEO效果
2. Content Structuring: Use heading tags (h1-h3) to clearly divide content hierarchy, improving readability and SEO effectiveness
3. 内外链建设：适当添加权威来源的内链和外链，提升内容可信度
3. Internal and External Link Building: Appropriately add internal and external links from authoritative sources to enhance content credibility
注册流程优化提示
Registration Process Optimization Tips
目前亚马逊招商经理发放链接后会要求提供营业执照+2张产品图照片。好消息是现在注册审核流程非常快，基本当天提交资料即可通过，触发二审的概率极低。
Currently, Amazon recruitment managers will request business license + 2 product photos after providing links. The good news is that the registration review process is now very fast, with submissions typically approved on the same day, and the probability of triggering a second review is extremely low.
关于营业执照的SEO要点
SEO Key Points About Business Licenses
新注册的营业执照同样可以用于亚马逊店铺注册。曾有卖家因营业执照信息未及时录入系统而收到查询不到的提示，重新提交后次日即通过审核。这表明营业执照的新旧程度不影响亚马逊店铺审核。
Newly registered business licenses can also be used for Amazon store registration. There was a case where a seller received a notification that the company information couldn't be found because the business license information hadn't been entered into the system yet, but the registration was approved the next day after resubmission. This shows that the age of the business license does not affect Amazon store review.
二审问题解析
Analysis of Second Review Issues
亚马逊店铺二审一直存在，但目前概率不高。卖家反映的二审概率高主要与注册资料和注册方法相关。服务商批量注册且使用虚拟卡的账号，通过率自然较低。
The second review for Amazon stores has always existed, but the current probability is not high. The high second review rates reported by sellers are mainly related to registration materials and methods. Accounts registered in bulk by service providers using virtual cards naturally have lower approval rates.
