值得信赖的外贸接单十大网站：谷歌推广优化师经验分享
2022年外贸营销新趋势 | New Trends in 2022 Foreign Trade Marketing
2022年即将过半，疫情的长期影响仍在持续，全球产业链供应链依旧面临较大挑战。在这种情况下，如何做到多平台整合触达，打造营销闭环，吸引新客流，留存老客户，越发成为外贸企业线上获客的难题。
As we approach the midpoint of 2022, the prolonged impact of the pandemic continues to pose significant challenges to global supply chains. In this context, creating an integrated multi-platform marketing ecosystem to attract new customers while retaining existing ones has become increasingly crucial for foreign trade businesses.
为什么谷歌优化师会主动联系您？ | Why Do Google Optimization Specialists Call You?
对于B2B外贸企业而言，海外搜索引擎营销是最重要的方法之一。谷歌作为全球最大的搜索引擎，自然成为获客的主要阵地。专业的谷歌优化师会主动联系企业，帮助制定更有效的广告投放策略。
For B2B foreign trade companies, overseas search engine marketing remains one of the most important methods. As the world's largest search engine, Google naturally becomes the main platform for customer acquisition. Professional Google optimization specialists proactively contact businesses to help develop more effective advertising strategies.
谷歌广告投放五大黄金法则 | Five Golden Rules for Google Ads Campaigns
- 组合打法，层层递进 | Integrated Approach with Progressive Layers
谷歌常见的五种广告类型：搜索广告、展示广告、购物广告、视频广告和应用广告。对B2B企业来说，搜索广告是最直接的转化方式，但需要结合展示广告、视频广告等多渠道进行品牌曝光。
Google offers five main ad types: Search, Display, Shopping, Video, and App ads. For B2B companies, Search ads provide the most direct conversions, but should be combined with Display and Video ads for comprehensive brand exposure.
- 着眼整体，夯实基础 | Focus on the Big Picture and Strengthen Foundations
科学的账户结构比单纯的关键词优化更重要。合理的账户框架应该从上而下分为账户、广告系列和广告组三个层级。
A scientific account structure is more important than simple keyword optimization. A proper account framework should be divided into three levels: Account, Campaign, and Ad Group.
- 架桥铺砖，联动全球 | Building Bridges for Global Connectivity
关键词是连接用户与广告主的桥梁。需要平衡核心词与长尾词的使用，并根据不同阶段调整策略。
Keywords serve as bridges connecting users with advertisers. It's essential to balance the use of core keywords and long-tail phrases, adjusting strategies according to different phases.
- 聚焦细节，小中见大 | Attention to Detail Reveals the Bigger Picture
广告文案和着陆页体验往往决定转化成败。原创、真实的广告语和优化的着陆页能显著提升转化率。
Ad copy and landing page experience often determine conversion success. Original, authentic ad text and optimized landing pages can significantly improve conversion rates.
- 留足时间，机器学习 | Allow Time for Machine Learning
广告投放需要给机器学习留出足够的时间。频繁调整反而不利于系统优化。
Ad campaigns need sufficient time for machine learning to work effectively. Frequent adjustments may actually hinder system optimization.
外贸企业数字化解决方案 | Digital Solutions for Foreign Trade Companies
珍岛T云外贸版专为外贸企业打造了智能广告投放功能，支持Google广告的智能创建、效果设置和系统化管理，帮助企业高效开展海外搜索引擎营销。
T-Cloud Foreign Trade Edition provides intelligent ad creation, performance settings, and systematic management for Google Ads, helping businesses efficiently conduct overseas search engine marketing.
数据驱动的广告优化 | Data-Driven Ad Optimization
通过后台可以实时查看广告数据表现、账户余额等信息，确保广告投放效果最大化。
The backend allows real-time monitoring of ad performance data and account balance, ensuring maximum advertising effectiveness.
