24小时在线推广APP效果解析：2024年Joom卖家大会揭示跨境电商新机遇
24小时在线推广APP效果解析：2024年Joom卖家大会揭示跨境电商新机遇
24/7 Online App Promotion Analysis: 2024 Joom Seller Conference Reveals New Cross-border E-commerce Opportunities
2024年4月18日，"聚势崛起，共赢新机"2024 JOOM卖家启动大会在深圳成功举办。这是疫情后Joom首次线下盛会，吸引了众多跨境电商从业者参与。
April 18, 2024, the "Gathering Momentum, Creating Win-Win Opportunities" 2024 JOOM Seller Launch Conference was successfully held in Shenzhen. This was Joom's first offline event after the pandemic, attracting many cross-border e-commerce practitioners.
Joom创始人亲临现场分享战略规划
Joom Founder Shares Strategic Plans On-site
Joom集团创始人兼CEO Ilya Shirokov 亲自出席并发表演讲，强调Joom致力于让全球贸易更轻松高效的使命。他介绍了Joom三大业务板块：
Joom Group Founder and CEO Ilya Shirokov attended in person and delivered a speech, emphasizing Joom's mission to make global trade easier and more efficient. He introduced Joom's three major business segments:
- Joom Marketplace（零售平台）
- JoomPro（B2B业务）
- Joom ProAnalytics（数据分析）
平台运营数据与物流升级
Platform Operation Data and Logistics Upgrade
新任CEO Felix Kagan 透露：
New CEO Felix Kagan revealed:
- 覆盖118个国家和地区，主要市场在欧洲
- Covers 118 countries and regions, with main markets in Europe
- 日订单量几乎翻倍增长
- Daily orders have almost doubled
- 与7000名中国卖家建立合作
- Cooperates with 7,000 Chinese sellers
- 2024年目标：7-14天中国到欧洲配送
- 2024 goal: 7-14 days delivery from China to Europe
品类增长机会分析
Category Growth Opportunity Analysis
时尚类目（占比46%）：
Fashion category (46% share):
- 3-6月为销售高峰
- Sales peak from March to June
- 女性用户占60%，35岁以上占80%
- 60% female users, 80% over 35 years old
- 大码服装市场潜力巨大
- Plus-size clothing market has huge potential
电子品类（GMV排名第二）：
Electronics category (second in GMV ranking):
- VBJ计划提升新品可信度
- VBJ program enhances new product credibility
- 建议采用博主测评+站外红人合作
- Recommend blogger reviews + influencer collaborations
美容健康类目：
Beauty and health category:
- Q1环比增长13%-25%
- Q1 quarter-on-quarter growth of 13%-25%
- 76%消费者重视"物有所值"
- 76% of consumers value "value for money"
谷歌竞价推广策略建议
Google Ads Strategy Recommendations
针对24小时在线推广APP效果，建议：
For 24/7 online app promotion effectiveness, we recommend:
- 选择专注跨境电商的专业Google Ads代理商
- Choose professional Google Ads agencies specializing in cross-border e-commerce
- 结合Joom平台数据优化广告投放
- Optimize ad placement based on Joom platform data
- 针对不同市场时段设置智能出价
- Set smart bidding for different market time zones
Joom此次大会为跨境电商卖家提供了宝贵的市场洞察和运营策略，特别是在欧洲市场的拓展方面。平台将持续投入物流和产品开发，助力卖家实现业务增长。
The Joom conference provided valuable market insights and operational strategies for cross-border e-commerce sellers, especially in expanding into European markets. The platform will continue to invest in logistics and product development to help sellers achieve business growth.
