最全面的Google Ads推广方案：5大技巧提升转化率
Google Ads广告是目前全球最先进、最受用户青睐的搜索引擎营销广告，B2B企业可以利用Google Ads获得更多订单，提高海外销售额。
Google Ads advertising is currently the world's most advanced and popular search engine marketing tool. B2B companies can use Google Ads to obtain more orders and increase overseas sales.
然而，不少外贸人在投放谷歌广告时，由于一些不好的习惯与不规范操作，导致资金浪费，投放效果差。不妨看看以下五大谷歌广告营销技巧，希望大家在广告投放的道路上少走弯路，提高转化！
However, many foreign trade practitioners waste funds and achieve poor results due to bad habits and non-standard operations when running Google ads. Let's take a look at the following five Google advertising marketing techniques to help you avoid detours and improve conversion rates!
01 记得带长尾词
01 Remember to Include Long-tail Keywords
确保广告活动得到更有针对性的流量转化的另一种方法是测试和添加长尾关键词。长尾关键词意味着更少的竞争和更高的转化机会，同时有助于降低成本。
Another way to ensure your ad campaign gets more targeted traffic conversion is to test and add long-tail keywords. Long-tail keywords mean less competition and higher conversion opportunities while helping to reduce costs.
02 精准使用广泛匹配
02 Use Broad Match Precisely
使用广泛匹配，只要搜索字词中包含你的关键字字词（顺序不限，也可包含其他字词），你的广告就有可能展示。为帮助投放相关匹配广告，这种匹配类型还会将客户的最近搜索活动考虑在内。
With broad match, your ad may show as long as the search term contains your keyword (in any order and may include other words). To help deliver relevant matched ads, this match type also considers the customer's recent search activity.
03 多使用词组匹配
03 Use Phrase Match More Often
词组匹配就像广泛匹配，但有更紧密的焦点。比如：它可以消除与网球鞋批发无关的情况，限制你的广告只显示在查询中包含了你的确切短语。
Phrase match is like broad match but with a tighter focus. For example: It can eliminate situations unrelated to wholesale tennis shoes, limiting your ads to only show when queries contain your exact phrase.
04 有节制地使用精确匹配
04 Use Exact Match Moderately
针对Adwords的目标类型——完全匹配。如果销售的是批发男鞋，而不是别的，你需要瞄准"男士鞋子制造商"而不是"男士网球鞋"。
For Adwords targeting types - exact match. If you sell wholesale men's shoes and nothing else, you need to target "men's shoe manufacturers" rather than "men's tennis shoes".
05 使用否定关键词
05 Use Negative Keywords
否定关键词是谷歌广告中最强大的元素之一。虽然经常被新手忽略，但它的确可以确保你排除与产品和所在利基市场无关的搜索者。
Negative keywords are one of the most powerful elements in Google Ads. Although often overlooked by beginners, they can indeed ensure you exclude searchers unrelated to your products and niche market.
优势/Advantages:
- 保持ROI（投资回报率），可防止把钱烧在那些无法获得可观回报的关键词上。/Maintain ROI (Return on Investment) and prevent burning money on keywords that cannot yield considerable returns.
- 确保搜索者只看到与他们正在搜索的内容相关的广告。/Ensure searchers only see ads relevant to what they're searching for.
- 增加更多有针对性流量的可能性，从而提高实现转化的潜力。/Increase the possibility of more targeted traffic, thereby enhancing conversion potential.
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Follow Yige Technology for more Google practical tips
