个人外贸独立站运营终极指南：避开误区掌握核心方法
很多外贸创业者都存在一个重大认知误区：认为独立站不适合个人运营。这完全是思维固化的错误观点。独立站成败关键在于思路和方法是否正确，而非团队规模大小。
Many foreign trade entrepreneurs have a major cognitive bias: believing that independent websites are not suitable for individual operation. This is completely a wrong view caused by rigid thinking. The success of an independent website depends on whether the ideas and methods are correct, not the size of the team.
个人运营独立站的四大核心要素
Four Core Elements of Individual Operation of Independent Websites
1. 产品选择决定生死
建议选择蓝海市场或仿牌/黑五类产品，避开竞争激烈的化妆品、3C电子等大类目。差异化产品+精准推广+高利润才是个人站制胜关键。
1. Product selection determines survival
It is recommended to choose blue ocean markets or replica/Black Friday products, avoiding highly competitive categories such as cosmetics and 3C electronics. Differentiated products + precise promotion + high profit are the keys to success for individual websites.
2. 市场定位要精准
个人精力有限，不建议做全球市场。可专注1-2个国家或特定区域(北美/欧洲/东南亚等)。
2. Market positioning must be precise
With limited personal energy, it is not recommended to target the global market. You can focus on 1-2 countries or specific regions (North America/Europe/Southeast Asia, etc.).
3. 物流方案需优化
初期可发邮政小包，了解各国清关政策。尽量提供包邮服务提升转化率。
3. Logistics solutions need to be optimized
In the early stage, postal parcels can be sent, and the customs clearance policies of various countries should be understood. Try to provide free shipping to improve conversion rates.
4. 流量获取讲策略
前期建议通过FB精准投放快速测试产品市场反应。网红推广要找靠谱资源，避免虚假流量。
4. Traffic acquisition requires strategy
In the early stage, it is recommended to use FB precise placement to quickly test product market response. Influencer marketing should find reliable resources to avoid fake traffic.
谷歌竞价推广实操指南
Google Ads Practical Guide
家具出口商开通谷歌竞价推广的步骤：
Steps for furniture exporters to open Google Ads:
- 注册Google Ads账户
- 设置转化跟踪代码
- 进行关键词调研(可使用Google Keyword Planner)
- 创建针对性广告组
- 设置合理的每日预算
- 持续优化广告表现
- Register a Google Ads account
- Set up conversion tracking code
- Conduct keyword research (can use Google Keyword Planner)
- Create targeted ad groups
- Set reasonable daily budget
- Continuously optimize ad performance
成功秘诀：选品是基础，推广是关键。找准方向+持续执行=成功！
Secret to success: Product selection is the foundation, promotion is the key. Finding the right direction + consistent execution = success!
