外贸原单与谷歌竞价推广：如何高效获取外贸订单
外贸推广中常说的"外贸单"究竟是什么？
What exactly is the "foreign trade order" often mentioned in foreign trade promotion?
在外贸推广领域，特别是谷歌竞价推广中，我们经常听到"外贸单"这个术语。外贸单就是外贸原单，指的是国外知名品牌提供面料和版型，委托国内厂家生产的产品。
In the field of foreign trade promotion, especially in Google Ads, we often hear the term "foreign trade order". Foreign trade orders refer to original foreign trade orders, which are products produced by domestic manufacturers using fabrics and patterns provided by well-known foreign brands.
这些产品也被称为余单、尾单。质量合格的产品会成为专卖店里的正品，而外贸原单则是生产厂家从计划报废的物料中偷偷加工完成的成衣。
These products are also called surplus orders or leftover orders. Products that pass quality inspection become genuine products in brand stores, while original foreign trade orders are garments secretly processed by manufacturers from materials scheduled for scrapping.
外贸原单与"真货"的主要区别在于：
The main differences between original foreign trade orders and "genuine products" are:
- 不在原计划生产数量内
- Not included in the original production plan
- 数量通常较少
- Usually available in limited quantities
对于外贸企业来说，通过谷歌竞价推广获取这类订单时，需要特别注意产品描述的准确性，避免引起法律纠纷。
For foreign trade companies, when acquiring such orders through Google Ads, special attention should be paid to the accuracy of product descriptions to avoid legal disputes.
