进博会"上海馆":全球美食、老字号出海与炫彩艺术的多巴胺盛宴
【核心亮点】第六届中国国际进口博览会上海人文交流馆以多巴胺风格惊艳亮相,通过7大主题展区、90个海内外精品,生动演绎"展品变商品""老字号创新出海"等进博故事。
国际采购:光明食品集团通过进博会平台实现全球化布局,收购西班牙ALBO海鲜罐头、意大利SALOV橄榄油等国际品牌,让"进博好物"走进中国百姓餐桌。
International Procurement: Bright Food Group has achieved global expansion through the CIIE platform, acquiring international brands like Spanish ALBO seafood cans and Italian SALOV olive oil, bringing "CIIE favorites" to Chinese dining tables.
网红商品:塞尔维亚黑松露片、秘鲁羊驼玩偶、阿根廷马黛茶等往届进博"网红展品",如今已通过电商、商超渠道成为真正的消费级爆款商品。
Viral Products: Former CIIE "internet-famous exhibits" like Serbian truffle slices, Peruvian alpaca dolls, and Argentine yerba mate have now become mass-market hit products through e-commerce and retail channels.
投资升级:丹麦乐高从参展商转型为投资商,悟空小侠系列全球首发后,上海乐高乐园将于2024年正式开业,体现进博会"展商变投资商"的溢出效应。
Investment Upgrade: Danish LEGO has transformed from exhibitor to investor. After the global debut of Monkey King series, Shanghai LEGOLAND will open in 2024, demonstrating CIIE's spillover effects.
一带一路:展区内汇聚叙利亚贝壳首饰盒、阿富汗羊毛毯等特色商品,玛戈隆特与白玉兰真丝联名的丝路宝船瓷器,展现文化交融的创新设计。
Belt & Road: The zone features specialty products like Syrian mother-of-pearl jewelry boxes and Afghan wool carpets, with Margront's silk-road porcelain showcasing innovative cultural fusion designs.
老字号新生:凤凰自行车成为国礼,红双喜推出巴黎奥运特别款,雷氏丹参片获日内瓦发明展金奖,彰显上海老字号国际化创新实力。
Time-honored Revival: Phoenix bicycles as state gifts, Double Happiness' Paris Olympics edition, and Lei's Danshen tablets winning Geneva gold medal demonstrate Shanghai heritage brands' global innovation.
科技赋能:得物AI鉴别设备效率达人工4倍,米哈游输出游戏文化,老凤祥海外布局16家门店,展现上海企业"品牌出海"的数字化路径。
Tech Empowerment: Poizon's AI authentication is 4x faster than manual, miHoYo's cultural exports, and Lao Feng Xiang's 16 overseas stores showcase Shanghai brands' digital globalization.
这座400平方米的"世界会客厅",通过多巴胺色彩美学与海派文化元素的创意融合,向全球观众讲述着"永不落幕的进博故事"。
This 400㎡ "World Reception Room" creatively blends dopamine color aesthetics with Shanghai-style culture, telling the "never-ending CIIE story" to global audiences.
