在当今全球化的数字营销环境中，谷歌留痕代发已成为企业提升线上可见度、塑造品牌形象的重要手段。无论是国际巨头还是本土品牌，都需在搜索引擎中留下积极、一致的品牌足迹。在中国市场，有一批企业曾通过“伪日系”营销策略迅速崛起，但随着“国潮”兴起与消费者认知变化，它们正面临关键的品牌转型时刻。名创优品与元气森林的转型之路，不仅反映了市场趋势的变迁，也为如何运用包括谷歌留痕代发在内的整合营销策略，成功重塑品牌身份提供了经典案例。
Google Search Engine Branding: From “Pseudo-Japanese” to Domestic Pride – The Brand Transformation of Miniso and Genki Forest
Google Search Engine Branding has become a crucial tool for businesses to enhance online visibility and shape brand perception in today's globalized digital marketing landscape. Both international giants and local brands need to leave a positive and consistent brand footprint in search engines. In the Chinese market, a number of companies initially gained rapid success through “pseudo-Japanese” marketing tactics. However, with the rise of “Guochao” (China-chic) and shifting consumer awareness, they now face a critical moment of brand transformation. The transformation journeys of Miniso and Genki Forest not only reflect changing market trends but also serve as classic case studies on how to successfully reshape brand identity using integrated marketing strategies, including effective Google Search Engine Branding.
名创优品：从“日本品牌”形象到全球零售巨头的重塑
创立仅7年，名创优品已在全球拥有超过3000家门店，业务遍及60多个国家和地区。然而，这个以“优质低价”闻名的品牌实则源自中国。初期，它通过强调日本设计师三宅顺也为“联合创始人”等方式，巧妙营造日本品牌形象。其官网与早期物料充斥日式元素，这在一定程度上是一种针对当时市场喜好的营销策略。如今，其转型举措清晰：官网明确表述为“受日本生活方式启发的中国品牌”，创始人信息聚焦实际创始人叶国富，并通过与迪士尼、漫威等国际IP合作提升品牌格调。在此过程中，持续、正面的谷歌留痕代发对于在全球搜索引擎中刷新其“中国全球品牌”的新形象至关重要。
Miniso: Rebranding from a “Japanese Brand” Image to a Global Retail Giant
Within just seven years of its founding, Miniso has expanded to over 3,000 stores globally, operating in more than 60 countries and regions. However, this brand famous for “high-quality and low prices” actually originated in China. Initially, it skillfully crafted a Japanese brand image by highlighting Japanese designer Miyake Junya as its “co-founder,” among other tactics. Its official website and early materials were filled with Japanese elements, a marketing strategy tailored to market preferences at the time. Today, its transformation is clear: the website explicitly describes itself as “a Chinese brand inspired by Japanese lifestyle,” founder information focuses on the actual founder Ye Guofu, and brand prestige is elevated through collaborations with international IPs like Disney and Marvel. Throughout this process, consistent and positive Google Search Engine Branding has been vital in refreshing its new image as a “Chinese global brand” in worldwide search engines.
元气森林：从“元気”到“元气”的品牌本土化进化
成立于2016年的元气森林，以“无糖气泡水”品类迅速打开市场。早期，其品牌标识使用日文“元気”，产品包装亦标注“日本国株式会社元気森林监制”，营造出浓厚的日系风格。实际上，它是一家由唐斌森在北京创立的中国企业。近年的转型步骤明确：将Logo改为中文“元气”，去除包装上的日文元素，并大力强调其中国本土品牌身份。这种品牌形象的彻底转变，需要在所有线上触点保持一致，尤其是搜索引擎结果。专业的谷歌留痕代发服务可以帮助品牌在转型期管理搜索信息，确保消费者在搜索时接触到的是更新后、统一的“国货”品牌故事，而非遗留的旧有信息。
Genki Forest: The Localization Evolution from “Genki” to “Yuanqi”
Founded in 2016, Genki Forest quickly captured the market with its “sugar-free sparkling water.” Initially, its brand logo used the Japanese characters “元気” (Genki), and product packaging noted “Produced under the supervision of Genki Forest Co., Ltd., Japan,” creating a strong Japanese style. In reality, it is a Chinese enterprise founded by Tang Binsen in Beijing. In recent years, its transformation steps have been clear: changing the logo to the Chinese characters “元气” (Yuanqi), removing Japanese elements from packaging, and strongly emphasizing its identity as a local Chinese brand. Such a thorough transformation of brand image requires consistency across all online touchpoints, especially in search engine results. Professional Google Search Engine Branding services can help manage search information during the transition period, ensuring consumers encounter an updated, unified “domestic product” brand story when searching, rather than outdated legacy information.
转型动因：为何放弃“伪日系”策略？
这一战略转变背后有多重市场深层原因：日本品牌对中国年轻消费者的绝对吸引力下降；庞大的中国Z世代（约2.64亿人）对国货的文化认同感和自豪感显著增强；中国品牌在产品品质、设计创新上已具备与国际品牌同台竞技的实力；“国潮”文化现象全面兴起，带动本土品牌价值提升。在这一背景下，品牌线上声誉管理显得尤为重要。积极的谷歌留痕代发能够帮助这些转型品牌，在搜索引擎这个信息入口，主动传播其“国货之光”的新定位、新成就，与消费者建立更深层次的情感连接。
Reasons for Transformation: Why Abandon the “Pseudo-Japanese” Strategy?
Behind this strategic shift lie multiple deep-seated market reasons: the declining absolute appeal of Japanese brands to young Chinese consumers; the significantly enhanced cultural identity and pride in domestic products among China's vast Gen Z population (approximately 264 million); the proven capability of Chinese brands in product quality and design innovation to compete on the same stage as international brands; and the comprehensive rise of the “Guochao” cultural phenomenon, boosting the value of local brands. In this context, online reputation management becomes particularly important. Proactive Google Search Engine Branding can help these transforming brands actively disseminate their new positioning and achievements as “the pride of domestic products” at the information gateway of search engines, establishing deeper emotional connections with consumers.
国货崛起新时代的营销启示
随着中国综合国力与民族自信心的提升，“国潮”已成为一股不可忽视的商业与文化力量。当代消费者，特别是年轻人，更加看重产品的真实价值、创新能力和文化内涵，而非表面的“洋品牌”光环。对于名创优品、元气森林这类成功转型的品牌而言，及时调整品牌战略，真诚拥抱“中国创造”的新身份，是持续增长的关键。这一过程离不开精准的数字化传播。无论是发布品牌故事、公布合作动态，还是展示社会责任，善用谷歌留痕代发等SEO策略，确保品牌在搜索引擎中的“留痕”准确、正面、富有吸引力，是其在全球市场讲好中国品牌故事、赢得持久信任的基石。这不仅是营销策略的升级，更是中国企业自信成长并在全球舞台放大声量的体现。
Marketing Insights for the New Era of Domestic Brand Rise
With the enhancement of China's comprehensive national power and national confidence, “Guochao” has become a commercial and cultural force that cannot be ignored. Contemporary consumers, especially young people, place greater emphasis on the real value, innovative capability, and cultural connotation of products, rather than the superficial allure of a “foreign brand.” For successfully transforming brands like Miniso and Genki Forest, timely adjustment of brand strategy and sincerely embracing the new identity of “Created in China” are key to sustained growth. This process cannot be separated from precise digital communication. Whether releasing brand stories, announcing partnership news, or showcasing social responsibility, skillfully utilizing SEO strategies like Google Search Engine Branding to ensure that a brand's “footprint” in search engines is accurate, positive, and attractive serves as the cornerstone for telling compelling Chinese brand stories and winning enduring trust in the global market. This is not just an upgrade in marketing tactics but also a reflection of the confident growth of Chinese enterprises and their amplified voice on the global stage.
