如何通过中国制造网和谷歌竞价推广获取外贸订单？
中国制造网外贸平台的优势 | Advantages of Made-in-China.com
中国制造网(Made-in-China.com)是中国领先的B2B外贸平台，拥有全球买家资源。该平台提供产品展示、公司推广、询盘管理等功能，是中小企业拓展海外市场的优质选择。
Made-in-China.com is a leading Chinese B2B platform with global buyer resources. It offers product display, company promotion, inquiry management and other functions, making it an excellent choice for SMEs to expand overseas markets.
谷歌竞价推广的关键策略 | Key Strategies for Google Ads
1. 精准关键词选择：使用Google Keyword Planner工具分析行业关键词，选择转化率高的长尾词
1. Accurate Keyword Selection: Use Google Keyword Planner to analyze industry keywords and select long-tail keywords with high conversion rates
2. 优化落地页：确保广告链接到相关性强、加载速度快、移动端友好的产品页面
2. Landing Page Optimization: Ensure ads link to highly relevant, fast-loading, mobile-friendly product pages
获取外贸订单的5个关键要素 | 5 Key Elements to Get Foreign Trade Orders
1. 语言与谈判能力：掌握商务英语和跨文化沟通技巧
1. Language and Negotiation Skills: Master business English and cross-cultural communication skills
2. 市场调研能力：了解目标市场需求和竞争对手情况
2. Market Research Capability: Understand target market needs and competitor situation
3. 产品推广技巧：通过多种渠道展示产品优势
3. Product Promotion Skills: Showcase product advantages through multiple channels
4. 信誉建设：积累客户好评和成功案例
4. Reputation Building: Accumulate customer reviews and success cases
5. 多渠道开发：参加展会、加入协会、利用网络平台
5. Multi-channel Development: Attend exhibitions, join associations, utilize online platforms
提升接单率的实用建议 | Practical Suggestions to Increase Order Rate
• 定期更新平台产品信息和图片
• Regularly update platform product information and images
• 快速响应客户询盘(最好在24小时内)
• Respond to customer inquiries quickly (preferably within 24 hours)
• 提供详细的产品规格和认证文件
• Provide detailed product specifications and certification documents
• 建立专业的公司形象和品牌故事
• Establish a professional company image and brand story
