跨境电商掘金新兴市场：2023年中国外贸增长新引擎
北京1月13日电 - 根据海关总署最新发布的2023年外贸数据显示，中国跨境电商正成为开拓新兴市场的关键力量。在"一带一路"倡议推动下，中国对共建国家进出口达19.47万亿元，同比增长2.8%，占进出口总值的46.6%。
Beijing, January 13 - According to the latest foreign trade data released by the General Administration of Customs, China's cross-border e-commerce has become a key force in exploring emerging markets. Driven by the Belt and Road Initiative, China's import and export volume with participating countries reached 19.47 trillion yuan, a year-on-year increase of 2.8%, accounting for 46.6% of total import and export value.
对外经济贸易大学国际商务研究中心主任王健指出："像拉美、非洲等新兴市场国家的消费者正转向网络购物，中国跨境电商为他们提供了更多选择。中国智能产品与互联网服务的融合在这些市场特别受欢迎。"
Professor Wang Jian from the University of International Business and Economics noted: "Consumers in emerging markets like Latin America and Africa are turning to online shopping, with Chinese cross-border e-commerce platforms providing more choices. The integration of Chinese smart products with internet services is particularly popular in these markets."
平台战略升级：阿里巴巴国际站针对东南亚市场推出国家馆，并首次举办"东南亚新年备货节"大促（2023.12.18-2024.1.29）。速卖通在韩国市场超越Gmarket成为TOP3电商平台，拼多多Temu已覆盖40多国，SHEIN则成为全球最受欢迎的时尚品牌之一。
Platform Strategy Upgrade: Alibaba's International Station launched country pavilions for Southeast Asia and held its first "Southeast Asia New Year Shopping Festival" promotion (2023.12.18-2024.1.29). AliExpress surpassed Gmarket to become a top 3 e-commerce platform in South Korea, Pinduoduo's Temu has reached over 40 countries, while SHEIN has become one of the world's most popular fashion brands.
专家建议：跨境电商企业需要提升本地化运营能力。中国制造网副总经理曹睿表示："不同区域呈现不同采购特点，如东南亚大量进口中国原材料，沙特基建热带来建筑装饰材料机遇。"
Expert Advice: Cross-border e-commerce enterprises need to enhance localized operations. Cao Rui from Made-in-China.com noted: "Different regions show distinct procurement characteristics, like Southeast Asia's demand for Chinese raw materials and Saudi Arabia's construction boom creating opportunities for building materials."
随着跨境电商规模扩大，平台正推进国别化运营，深入研究各国市场特点，为中国卖家匹配更精准的海外买家，创造新的增长空间。
With the expansion of cross-border e-commerce scale, platforms are advancing country-specific operations, deeply studying market characteristics to match Chinese sellers with more precise overseas buyers and create new growth opportunities.
