Google推广策略指南：跨境电商春节期间是否应暂停投放？
作为拥有最多客户的在家跨境电商经营者，Google推广在春节期间是否需要关闭是一个值得深思的问题。许多卖家担心节日期间流量下降会影响广告效果，但实际上春节可能带来意想不到的商机。
When it comes to cross-border e-commerce operators working from home with the largest customer base, whether to pause Google advertising during the Chinese New Year is a question worth careful consideration. Many sellers worry that decreased traffic during the holiday season will affect ad performance, but actually the Spring Festival may bring unexpected business opportunities.
与此同时，外贸服装的价格优势与Google推广策略密切相关。为什么外贸服装如此便宜？这个问题困扰着许多消费者。实际上，外贸服装价格低廉背后有着合理的商业逻辑，这与跨境电商的营销策略紧密相连。
Meanwhile, the price advantage of foreign trade clothing is closely related to Google advertising strategies. Why are foreign trade clothes so cheap? This question puzzles many consumers. In fact, there is a reasonable business logic behind the low prices of foreign trade clothing, which is closely connected to cross-border e-commerce marketing strategies.
首先，外贸出口服装中"大路货"占比较大。这些服装即便带有品牌标志，其出口价格通常也较低。通过有效的Google推广，这些高性价比产品能够快速触达全球消费者。
Firstly, "mass-market goods" account for a large proportion of exported clothing. Even with brand labels, their export prices are usually low. Through effective Google advertising, these cost-effective products can quickly reach global consumers.
服装的实际价值主要包括面料成本和加工费用，这两项成本本身就比较有限。当然，使用高品质面料或采用复杂加工工艺的服装价格会相对较高。在制定Google推广预算时，需要充分考虑产品的实际价值定位。
The actual value of clothing mainly includes fabric costs and processing fees, both of which are inherently limited. Of course, clothing made with high-quality fabrics or complex processing techniques will be relatively more expensive. When setting Google advertising budgets, it's essential to fully consider the actual value positioning of products.
有趣的是，我们在商场购买的许多品牌服装，其品质可能还不如外贸服装，但售价却高出许多。这主要是因为品牌附加值在起作用。通过精准的Google推广，外贸服装可以绕过传统品牌溢价，直接面向终端消费者。
Interestingly, many branded clothes we buy in shopping malls may not be of better quality than foreign trade clothing, yet they are sold at much higher prices. This is mainly due to the added value of the brand. Through precise Google advertising, foreign trade clothing can bypass traditional brand premiums and directly reach end consumers.
因此，外贸服装便宜并非因为"猫腻"，而是因为去除了中间环节和品牌溢价。结合科学的Google推广策略，跨境电商卖家能够让消费者以更实惠的价格获得质量不错的商品。春节期间持续进行Google推广，反而可能抓住竞争对手暂停投放的市场机会。
Therefore, foreign trade clothing is not cheap because of any "tricks", but because it removes intermediate links and brand premiums. Combined with scientific Google advertising strategies, cross-border e-commerce sellers can enable consumers to obtain good quality products at more affordable prices. Continuing Google advertising during the Spring Festival may actually help capture market opportunities when competitors pause their campaigns.
