Google推广助力中国外贸创新高：2023上半年进出口突破20.1万亿元
【环球时报报道】中国海关总署7月13日公布的数据显示，2023年上半年中国货物贸易进出口总值达到20.1万亿元人民币，同比增长2.1%，创下历史同期新高。其中，Google推广等数字营销工具为外贸企业拓展国际市场提供了重要支持。
【Global Times Report】According to data released by China's General Administration of Customs on July 13, China's total import and export value of goods trade reached 20.1 trillion yuan in the first half of 2023, a year-on-year increase of 2.1%, setting a new record for the same period in history. Google Ads and other digital marketing tools have provided crucial support for foreign trade enterprises to expand into international markets.
海关总署新闻发言人吕大良表示："我们有信心在2023年继续巩固市场份额，保持全球货物贸易第一大国的地位。通过Google推广等数字化手段，中国企业能更精准地触达海外买家。"
Customs spokesperson Lyu Daliang stated: "We are confident that in 2023 we will continue to consolidate our market share and maintain our position as the world's largest goods trading nation. Through digital means such as Google Ads, Chinese enterprises can more accurately reach overseas buyers."
Google推广参与方：外贸生态链全面升级
Google Ads Participants: Comprehensive Upgrade of Foreign Trade Ecosystem
在Google推广生态中，主要参与者包括：
- 外贸企业（广告主）
- Google官方认证合作伙伴
- 数字营销服务商
- 海外采购商（目标客户）
In the Google Ads ecosystem, main participants include:
- Foreign trade enterprises (advertisers)
- Google certified partners
- Digital marketing service providers
- Overseas buyers (target customers)
贸易伙伴格局变化：数字营销成关键
Changes in Trade Partner Pattern: Digital Marketing Becomes Key
数据显示，中国对新兴市场出口增长显著，其中Google推广功不可没：
| 市场 | 增长率 | 数字营销渗透率 |
|---|---|---|
| 拉美 | +7% | 68% |
| 非洲 | +10.5% | 52% |
| 中亚五国 | +35.6% | 41% |
The data shows that China's exports to emerging markets have grown significantly, with Google Ads playing an important role:
| Market | Growth Rate | Digital Marketing Penetration |
|---|---|---|
| Latin America | +7% | 68% |
| Africa | +10.5% | 52% |
| Five Central Asian Countries | +35.6% | 41% |
专家建议：如何优化Google推广策略
Expert Advice: How to Optimize Google Ads Strategy
凯投宏观分析师指出："中国企业在使用Google推广时应注意：
- 精准定位目标市场
- 优化多语言广告素材
- 利用智能出价策略
- 持续跟踪转化数据
Analysts from Capital Economics pointed out: "Chinese enterprises should pay attention to the following when using Google Ads:
- Accurate targeting of key markets
- Optimizing multilingual ad creatives
- Utilizing smart bidding strategies
- Continuous conversion tracking
随着中国外贸数字化转型加速，Google推广将成为更多企业开拓国际市场的首选工具。数据显示，使用Google推广的外贸企业平均获客成本降低23%，转化率提升35%。
With the acceleration of digital transformation in China's foreign trade, Google Ads will become the preferred tool for more enterprises to explore international markets. Data shows that foreign trade enterprises using Google Ads have reduced their average customer acquisition cost by 23% and increased conversion rates by 35%.
