Facebook更名Meta：跨境电商如何抓住元宇宙营销新机遇
美国旧金山 - 全球社交媒体巨头Facebook公司于10月28日正式宣布更名为"Meta"（元宇宙），标志着这家科技企业正式向虚拟现实领域全面转型。
San Francisco, USA - Social media giant Facebook officially announced its rebranding to "Meta" on October 28, signaling the company's full transition into the virtual reality space.
公司创始人马克·扎克伯格在虚拟现实会议上表示："元宇宙将成为移动互联网的继承者"。他预测在未来10年内，元宇宙将覆盖10亿用户，创造数千亿美元的数字商务价值。
Founder Mark Zuckerberg stated at the VR conference: "The metaverse will be the successor to the mobile internet." He predicted the metaverse will reach 1 billion people and create hundreds of billions in digital commerce within the next decade.
跨境电商营销启示：
- 关注VR/AR购物体验开发
- 提前布局元宇宙数字营销渠道
- 研究虚拟商品交易新模式
Cross-border E-commerce Insights:
- Focus on developing VR/AR shopping experiences
- Early adoption of metaverse marketing channels
- Explore new models for virtual goods trading
值得注意的是，Meta公司宣布明年将投入100亿美元开发元宇宙技术，这对依赖Facebook广告的跨境电商卖家意味着新的流量红利和营销变革。
Notably, Meta announced a $10 billion investment in metaverse technology next year, signaling new traffic opportunities and marketing transformations for cross-border sellers relying on Facebook ads.
专家建议跨境电商企业："应密切关注Meta平台政策变化，提前测试VR广告形式，培养3D内容制作能力"。
Experts advise cross-border businesses: "Closely monitor Meta's policy updates, test VR ad formats early, and develop 3D content creation capabilities".
