攻克韩国跨境电商市场：SEO优化与谷歌竞价推广全攻略
攻克韩国跨境电商市场：SEO优化与谷歌竞价推广全攻略
Conquering the Korean Cross-Border E-commerce Market: Comprehensive Guide to SEO Optimization and Google Ads Promotion
图片来源：图虫创意
Image Source:Tuchong Creative
5月17日，由雨果跨境主办的中韩跨境电商论坛·深圳站在龙岗区万科星火ONLINE举行。众多大咖齐聚一堂，带来韩国七大主流平台招商政策、运营策略、选品攻略和营销方案解析，帮助中国卖家攻克韩国跨境电商市场。
On May 17th, the China-Korea Cross-Border E-commerce Forum, hosted by YUGUO Cross-Border, was held at Vanke Spark ONLINE in Longgang District, Shenzhen. Industry experts gathered to share insights on the investment policies, operational strategies, product selection tips, and marketing solutions of Korea's seven major e-commerce platforms, helping Chinese sellers conquer the Korean cross-border e-commerce market.
2021年韩国线上购物销售额突破1600亿美金
Korea's Online Shopping Sales Surpass $160 Billion in 2021
雨果跨境品牌业务管理中心总监叶雨榕介绍道，因物流的便利与疫情的影响，线上购物逐渐成为韩国消费者的主要购买渠道。2021年，韩国零售行业中线上购物销售额已突破1600亿美金，而大型商超、百货、便利店等线下购物的主力军在近几年处于低迷的状态。
Ye Yurong, Director of Brand Business Management Center at YUGUO Cross-Border, explained that due to the convenience of logistics and the impact of the pandemic, online shopping has gradually become the primary purchasing channel for Korean consumers. In 2021, online shopping sales in Korea's retail industry exceeded $160 billion, while offline shopping in large supermarkets, department stores, and convenience stores has been in a slump in recent years.
韩国电商市场跨境卖家经营类型占比
Breakdown of Cross-Border Seller Business Models in Korea's E-commerce Market
叶雨榕表示，韩国消费者购物更加关注产品本身的魅力，目前进入韩国市场的中国跨境卖家中，头部卖家以精品或精铺居多，其中，数码家电类目的跨境卖家数量最多、整体表现也最佳。
Ye Yurong noted that Korean consumers pay more attention to the appeal of products themselves. Among Chinese cross-border sellers entering the Korean market, top sellers are mostly focused on boutique or semi-boutique models, with digital and home appliance categories having the largest number of cross-border sellers and the best overall performance.
YUGUO新渠道营销平台如何赋能卖家？
How Does YUGUO's New Channel Marketing Platform Empower Sellers?
雨果跨境平台交易事业部总监陈远泽认为韩国市场品牌出海需要解决以下问题：销售规模化问题，物流履约问题，市场洞察及选品问题，多平台系统支撑问题，打造爆款的问题，本地化营销问题。
Chen Yuanze, Director of Platform Transaction Division at YUGUO Cross-Border, identified several challenges for brands expanding into the Korean market: sales scaling, logistics fulfillment, market insights and product selection, multi-platform system support, creating bestsellers, and localized marketing.
针对以上问题，陈远泽表示，雨果跨境推出的YUGUO新渠道营销平台，可提供市场洞察、选品分析报告和选品工具等一站式服务。
To address these challenges, Chen Yuanze introduced YUGUO's New Channel Marketing Platform, which provides one-stop services including market insights, product selection analysis reports, and selection tools.
卖家分享：如何打造韩国市场亿级GMV？
Seller Sharing: How to Achieve 100 Million GMV in the Korean Market?
Year Color总经理Angelina站在卖家视角，从趋势、政策和背景为现场观众作了"如何把握韩国市场信息""如何规避市场风险""如何做好团队运营"等案例分享。
Angelina, General Manager of Year Color, shared case studies from a seller's perspective on topics including "How to Grasp Korean Market Information", "How to Avoid Market Risks", and "How to Optimize Team Operations", analyzing trends, policies, and backgrounds.
Angelina称，目前中国卖家在欧美市场的渗透率较高，日韩国家还存在很大的潜力，特别是在物流时效和费用、仓储成本、库存压力与风险、断货风险、资金周转等方面，日韩市场均有优于欧美市场的机会。
Angelina stated that while Chinese sellers have high penetration in European and American markets, Japan and Korea still hold great potential, especially in terms of logistics speed and costs, warehousing expenses, inventory pressure and risks, stock-out risks, and capital turnover - all areas where the Japanese and Korean markets offer better opportunities than Europe and America.
日韩市场竞争升级，如何构筑壁垒？
Intensifying Competition in Japan and Korea: How to Build Defenses?
在圆桌对话环节，雨果平台交易事业部总监陈远泽、Coupang高级招商经理Jackie和神秘大卖Lila、Vinne从不同维度展开"日韩市场竞争升级，如何构筑壁垒"的思考。
During the panel discussion, Chen Yuanze (Director of Platform Transaction Division at YUGUO), Jackie (Senior Investment Manager at Coupang), and top sellers Lila and Vinne explored the topic "Intensifying Competition in Japan and Korea: How to Build Defenses" from various perspectives.
Vinne表示，在当下的韩国电商市场，产品更新迭代速度加快，流量增加，当产品有足够吸引力后，销售额也会随之增长，但是韩国消费者更加注重品牌影响力，并愿意为品牌买单，所以核心竞争力还是要把口碑打出去，建立品牌效应。
Vinne noted that in the current Korean e-commerce market, product iteration is accelerating with increasing traffic. While attractive products drive sales growth, Korean consumers place more emphasis on brand influence and are willing to pay for brands. Therefore, the core competitiveness lies in building reputation and establishing brand effects.
Lila称，在营销中，广告固然重要，但是最终还是要回归到产品的本质、做好基础的店铺运营，当把基础的工作做好后，再进行网红营销或是品牌营销，才能带来更直接的流量和出单量。
Lila emphasized that while advertising is important in marketing, it ultimately comes back to product quality and solid store operations. Only after establishing strong fundamentals can influencer marketing or brand marketing bring more direct traffic and orders.
